Failing indiegogo, great product no interest.

3 points by DaveSapien ↗ HN
I thought I nailed the product, I thought I nailed the perks. Something simple and honest a colouring book for the holidays with kids pictures. No idea whats going wrong?

http://www.indiegogo.com/AChristmasColour?a=773583

4 comments

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There are many colouring apps, this is what is wrong, too many. And while the app is really nice and well done it does not add something special to deserve the founding. If you want to engage the users there are many better ways.
Uhmm yes, I can imagine better ways to engage my audience. But I would disagree about there being too many colouring apps. User choice is very important. And not to be too egocentric, its does have a USP. No other app mixes paint in a real simulated way at the speed the A Christmas Colour can.
First, I liked the app (I have a 10 years old daughter, a little too old for this).

But I don't understand why do you need the funding? Can't you sell the app for $0.99 directly? What is the difference with Paint Sapiend: https://itunes.apple.com/us/app/paint-sapien/id430608121?mt=... ?

Why the name is AchristmasColour? Why in the video you are painting a dog instead of Santa?

Perhaps you can sell a app for kids with a basic set of ¿10? images (and maybe 1 additional image each month). And sell some additional packs of holydays images. For example, patio11 sells a BingoCardCreator software and he creates an especial site for each holiday with custom wordlist for that special holidays and he makes ~$3000 monthly. Perhaps a variation of this business model could work for this app.

Excellent! Thanks for the feedback, much appreciated. Yeah I'm really not looking for the funding but more user content. I want to get toddlers drawings in there as some sort of xmas gift. I do agree the dog (actually a bear in a bear suit) could be a lot more Christmass'y. So I'll fix that and put some kids art in there too to illustrate the point. Yes, I am working on a fully featured app, though I do take a stance against inapp purchases for kids app's, its a good idea to add addon pack's.