You have to get the subscription, PeaceAndQuiet(tm) is 299.99/month, LowImpact(tm) is 199.99, and Budget(tm) is a 99.99. Honestly budget cuts out most of the gratuitously violent tiktoks, but if you want to avoid the AI ads you have to get PeaceAndQuiet..
The simplest solution of a video file on flash storage with the cheapest, minimum hardware required to display it would make it pretty much unhackable. On the other hand, I am not sure if the ad industry can resist getting it connected to the internet for maybe personalized (scan the plates around the truck?), most up-to-date ads they can serve.
What could a movement to directly punish advertisers look like? Ones who pass a certain threshold of ruining the venue they're sponsoring or generally worsen a community, online or off. Why do they get a pass, no matter how far they encroach on ruining environments and institutions?
They are bog standard 2D flat panels with 3d scenes on them to anyone wondering how they can possibly work.
The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).
This is a terrible, awful idea. Playing videos on the side of trucks is what I would come up with if I was intentionally trying to cause accidents. Even if they only play when stationary, it's a terrible idea.
> Invidis quotes CEO Jonnathan Trilleras. “With a super-fine pixel pitch, a high refresh rate, and a curved-screen design, we create a much wider viewing angle that makes anamorphic content look indistinguishable from reality.”
Ok, it's not real 3D, but only fake 3D. It looks annoying and dangerous anyway.
If I find myself in a jury panel for someone who took a hammer to these, I already know im voting not guilty, and recommending they get keys to the city.
Five or ten years ago, the local Kroger introduced 3D, photorealistic, shaded stickers as advertisements on the floor. I once nearly fell over because, after peering at something on a shelf, I went to take a step back and caught sight of a floor sticker out of the corner of my eye. I instinctively tried to step over this fictional obstacle, even though I had just noted it moments earlier as I walked up.
I assume I wasn't the only one to have this problem, because they were gone by the next time I went shopping.
That said, there are so many drivers already distracted by their phones and 'infotainment' systems that I don't know if obnoxious advertisements will make things any worse.
I have a new personal policy of avoiding any products that advertise to me blatantly. Yes, use these trucks, force me to watch the ads and help me avoid these products forever.
> And they sure are effective—it’s very difficult to walk by a billboard that appears to be popping out of the wall without being captivated by it.
This isn't really how they work, in my experience. In reality, people on the street who are interested in seeing the billboard attempt to gather at a single vantage point where the illusion works. If you stand anywhere else on the sidewalk, the image becomes distorted, and the illusion breaks.
My guess is that the trucks in question exploit the fact that when I'm driving behind one of them, I'm stuck at that single vantage point where the illusion works.
'Moving ads' should be illegal, since they distract and are unsafe. I don't think we should want ads on the street either, but that is not so much related to safety.
Had them already for a couple of years in Ottawa, before the pandemic. City council made them illegal. They are expensive as heck (six figures?). So I guess they lost a significant capital investment. No sympathy. (Actually they problem just sent them to YOUR city instead :-( ). The also come with MASSIVE sound systems as well, blasing thousands of watts of audio as they drive through your neighborhood. Although that was already illegal, thankfully (as they quickly discovered).
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[ 4.1 ms ] story [ 41.4 ms ] threadlike flashing blue and red lights are reserved for police cars.
construction vehicles get flashing yellow/orange, etc.
I don't know why this doesn't get shut down by the police.
The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).
Ok, it's not real 3D, but only fake 3D. It looks annoying and dangerous anyway.
I assume I wasn't the only one to have this problem, because they were gone by the next time I went shopping.
That said, there are so many drivers already distracted by their phones and 'infotainment' systems that I don't know if obnoxious advertisements will make things any worse.
This isn't really how they work, in my experience. In reality, people on the street who are interested in seeing the billboard attempt to gather at a single vantage point where the illusion works. If you stand anywhere else on the sidewalk, the image becomes distorted, and the illusion breaks.
My guess is that the trucks in question exploit the fact that when I'm driving behind one of them, I'm stuck at that single vantage point where the illusion works.
on the other hand, I'm curious if using the depth illusion effect will impact drivers