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Who is the intended user of this tool? As a programmer, it seems fairly sensible, but I can't help but feel that for the average spreadsheet user the additional structure this imposes is not worth the mental overhead. I do think this represents a good start for addressing one of the greatest weaknesses of spreadsheets- a poor separation between logic and data.
Thank you for your feedback :-)

The typical use case I had in mind: often spreadsheets are really used as mini-databases, by quite sophisticated but otherwise not technically inclined people, which also don't want to deal with the additional effort to build a database; especially in business situations.

My initial idea came from the fact I read that a lot of (assistants to) investment bankers are doing their calculations in Excel. This may no longer be true, but provides a good picture of a typical user.