I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository.
Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.
> What prevents car manufacturers from taking a normal-looking body style and electrifying it?
That has been done. But it's never optimal, as it's not just a case of "pull out the ice engine, put in the electric motor". Different constraints leads to a different design.
e.g. The electric motors are better mounted near the drive wheels, no "transmission tunnel". The heavy batteries are ideally mounted across the bottom of the vehicle like a skateboard, they do not replace a gas tank.
Definitely some Toyota Prius vibes. They certainly should take some design risks, but not in the direction of an everyday commuter. I can only image the amount of patting on the backs the Ive team gave each other. Good job guys, on to the next project.
As someone who is not in the market for a Ferrari, I feel like I am crazy for actually kinda liking the look of it? (The blue is bad, they should have used the red one for all of the marketing)
I mean, I feel like it should be a departure from the Ferrari look since it really isn't one that fits the expectation of what a Ferrari is. It feels like this is more an expansion of the Ferrari brand into a new segment while also borrowing from the rest of the brand?
They even said "entirely new Ferrari".
I feel like if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain.
It’s just not an attractive design at all, and stat-wise it’s laughable compared to a Tesla, especially at that price point. There’s no way this sees production. If anything, this just harms the Ferrari brand.
The design says: "Look at this nice Ferrari-branded toy car! You should have one in your garage, it would look cute next to your real car (_Real_ Ferrari, gas engine, looks like a sleek lion about to eat its prey)". In that sense, it might be perfect - for a brand that's not yet certain that it can stay true to itself in a EV-only world?
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[ 3.6 ms ] story [ 49.9 ms ] threadFerrari Luce
https://news.ycombinator.com/item?id=48271629
https://www.youtube.com/watch?v=6Reu1WS3BhM
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
https://youtu.be/K-o0r2zSgCE?t=2162
Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.
That has been done. But it's never optimal, as it's not just a case of "pull out the ice engine, put in the electric motor". Different constraints leads to a different design.
e.g. The electric motors are better mounted near the drive wheels, no "transmission tunnel". The heavy batteries are ideally mounted across the bottom of the vehicle like a skateboard, they do not replace a gas tank.
Thank God only a few will be produced and those will be squirreled away by a handful of oligarchs and will never see the light of day.
It isn’t a fine looking Ferrari or even close.
I mean, I feel like it should be a departure from the Ferrari look since it really isn't one that fits the expectation of what a Ferrari is. It feels like this is more an expansion of the Ferrari brand into a new segment while also borrowing from the rest of the brand?
They even said "entirely new Ferrari".
I feel like if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain.
https://finance.yahoo.com/quote/RACE/?guccounter=1
til ferrari's ticker is RACE !
Also, 99% of cars are ugly these days. They all look like angry vacuum cleaners.