I see double click coverage, Amazon coverage, and a tiny amount of Facebook, but missing a lot of large players in the adtech space. I don’t see Microsoft being explicitly called here.
Then from the large scale independent companies I see none of them on here? Shouldn’t you try Trade desk, Magnite, Applovin, Criteo, Xandr as well?
Then you would want to check vs data brokers as well; Experian, Equifax, Axciom, Epsilon, LexisNexus, Liveramp, and CoreLogic at minimum.
The methodology for validation seems a bit off, in my setup I return a local IP for all of the domains in that list and serve empty content for it. Thus it detects the ads getting through, but in reality they did not.
Please do not use those online tools which claim to measure how good is your content blocker, they are often flawed.[0]
I don't know how much that applies to this particular tool, but I did notice that it's flagging requests as 'not blocked' even though they're blocked with uMatrix.
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[ 3.1 ms ] story [ 31.4 ms ] threadEDIT it's below the fold: "Some browser/blocker combinations may affect results. If uBlock Origin breaks the test, allow adblock.turtlecute.org."
I see double click coverage, Amazon coverage, and a tiny amount of Facebook, but missing a lot of large players in the adtech space. I don’t see Microsoft being explicitly called here.
Then from the large scale independent companies I see none of them on here? Shouldn’t you try Trade desk, Magnite, Applovin, Criteo, Xandr as well?
Then you would want to check vs data brokers as well; Experian, Equifax, Axciom, Epsilon, LexisNexus, Liveramp, and CoreLogic at minimum.
[0]: https://xcancel.com/gorhill/status/1583581072197312512