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The article does not put things in context. Raising $7 Billion to continue innovating and serving a frontier model is not that much when you compare that Anthropic and Google are paying $1B per month for X data centre just to cope with inference demand.
deepseek's edge was engineering over money if that flips, game over.
This sounds like it was never really cheap to begin with. Just like everyone else, the end of the runway is showing.