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So it's a lot like gold prospecting?
Yep - you can probably make more money by selling shovels.
Really? is that what you think? Where are those shovels?
Stripe, Heroku, Olark, etc.
Most app developers can only monetize 10-15% of their users via "common methods". Selling your app allows you to monetize 100% of that user base. Not such a bad deal.