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I cannot fathom being in a position of such privilege that this looks like "losing". I wish I could lose like this. I think most people would be extremely happy to be losers, if this is how we're defining the word.
Losing at what?

The author never states what would constitute winning

I’m paying $100 per month for codex, idk if that’s them “losing”….? Although idk about big enterprise cos keeping their unlimited token/tokenmaxxin usage though API req
This mate has the best gig in the World. Write the same sh*t over and over, collect subscription dough and chill
This is a huge topic, but I think it's still too early to conclude that the AI industry is losing.

To me, this looks more like an iterative technology cycle. The frontier labs continue to improve the models, while the agents, tooling, infrastructure, and applications is evolving rapidly. So, as long as the feedback loop between model improvements and real-world adoption continues, short-term losses don't necessarily tell us much about the long-term trajectory.