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it opens opportunities for smaller companies that don't want to or cannot afford to venture in AI-search: DuckDuckGo, Brave Search, Mojeek, Qwant etc.
With most of these moments put X into everything is just a moment of temporary insanity with a high dose of FOMO. It eventually settles into a clearer patterns of where it makes sense and makes revenue at margin.

The last point is key though if there’s actually margin to be made we’re stuck with it.

[delayed]
> AI search is a totally different product

Exactly. Sometimes I need "determinism" in my queries (ie. I understand how my search query shapes the results) because I know what I'm looking for. Other times I need help exploring the result space.

Importantly, *I* know which situation I'm in and I can choose which tool satisfies it.