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dude250711
Shut down the whole thing.
jckahn
Why?
tosti
People are afraid for the singularity. Can't blame them, hollywood has been milking that hypothesis for decades.
KptMarchewa
> Important: The enterprise version of Gemini Code Assist on GitHub is a separate and distinct product from Gemini Code Assist Enterprise.

Ah yes, the famous clarity with Google product naming. Nearly as good as Microsoft's naming.

glimshe
Came here to say this. I have no idea what these products are supposed to be. Very much "Windows Github Copilot Home", "Github Enterprise Office 365", "Docs Gemini Assist One", "Windows Copilot Pro Educational"
tosti
Azure %product% With CoPilot for Workgroups 365 Enterprise Edition
[dead] tatsuya-tamaya
[flagged]
throw_m239339
Most of these free AI coding tool/agents won't exist anymore by 2028. This LLM thing is so expensive to run, it's understandable that these corporations are moving to the monetization phase.

What solopreneurs also need to worry about is that the cost for these tools is likely to increase... exponentially, because even paid, the plans are still heavily subsidized... when the profit seeking phase kicks in, some people indeed will be there for a rude awakening...

I personally do not to rely heavily on these tools for my projects, because I know what's going to happen.

nok22kon
anthropic has 80% margin on API tokens
gnabgib
URL should probably be: [Sunset of the Consumer version of Gemini Code Assist on GitHub](https://developers.google.com/gemini-code-assist/docs/deprec...)

Code Assist isn't being shut down (despite the editatorialized title), they're just not giving it away for free anymore.

ghusto
That's one way to frame it. For those who adopted Code Assist and made it part of their process, it's at best a technicality, at worst extortion.
m4rtink
Thank you Google, you are one of the last remaining companies we can depend on behaving consistently! Please never change! ;-)
dgellow
I think the title is wrong, it's "Gemini Code Assist on GitHub" for non-enterprise users that is being shut down. Not "Gemini Code Assist". Yes their naming scheme is absurd
imglorp
What the doublespeak hell is this?

> The enterprise version of Gemini Code Assist on GitHub is a separate and distinct product from Gemini Code Assist Enterprise.

esperent
[delayed]
derektank
I did wind up choosing GCP to be our primary enterprise AI provider and it has definitely been a challenge to try and explain the difference between Vertex AI Studio, Gemini Enterprise, and Gemini Enterprise Code Assist, to say nothing of trying to explain that these three products are not the same thing as the consumer version of Gemini that they can find when they google “Gemini AI”. The branding is godawful.
disgruntledphd2
This appears to be a commonality across software companies as Microsoft appear to do the same thing.

Is it that the marketing is bad or is there some weird reason that this all makes sense?

derektank
If I had to guess, it’s an ownership issue. There’s an enterprise team, a consumer team, a cloud team, etc. so there’s no single vision and plan. Which could be okay, but then each of those teams likely has not been given the authority to develop their own branding or naming and just defaults to using whatever is available, pre-canned.
einsteinx2
Honestly I think it’s just a Microsoft and Google problem. Microsoft has been terrible at branding for as long as I can remember, and Google seems like they’ve been slowly turning into Microsoft over the years in more ways than just poor product naming.
r_lee
don't forget the renaming of Vertex AI to Gemini Enterprise Agent Platform

so you could have e.g. Claude Opus 4.8 on Google Gemini Enterprise Agent Platform

makes sense, right?

SoftTalker
Price segmentation taken to absurd lengths.
sixtyj
It looks like products being developed by two teams, separate but not independent what can be chosen as the name of service.
deburo
Hah, is Google now just as bad at naming things as Microsoft?
rcleveng
Not quite, I don't see a "Special edition, with offers, without teams" branding on the end of it.
netsharc
I wonder if I can ask a Google sales rep for quote me a price for Gemini One 365 Enterprise Pro.

But I guess they'd just put my query into their Gemini Sales Pro Assist chatbot..

claudiacsf
I'm forever shocked at how marketing illiterate this huge multi-billion $ conglomerate is. I guess when you're Google you don't need to be.
rapind
Highly recommend exerting the extra effort it takes to remain portable with your AI workflow. Not just to workaround typical Google shut downs, but also the incoming pice hikes.
nok22kon
the more portable everyone is, the more arbitrage will happen - cheap providers will raise prices too because users will flow to them
xnx
This is not a theory of market competition that I've heard before.
kasey_junk
It’s also an usual use of the term arbitrage
nok22kon
you will not want 20 different accounts at 20 providers, you'll have one at a "token arbitrage" provider - OpenRouter

drop-shipping is a form of arbitrage

nok22kon
basic supply/demand

demand moves to cheaper providers, they ran out of capacity and increase price

literally why "commodities" are "commodities" - the more interchangeable a product is the more exposed it is to supply/demand mechanics

xnx
Agree. The less "stuck" a customer is to a given provider, the more that prices should equalize between providers.
jeffyaw
highly agree, i built typed for this exactly.
hirvi74
All I use is the web app/chat features for development, so I feel like my bases are covered.
kingkongjaffa
If google ever fails it will be because they are fundamentally bad at product management.
the_other
Their product is ads slots and data, which they seem to be brilliant at. Everything else is a funnel to feed the ads, and the funnels change like wvery other marketing funnel.
zydrahydra
Googles AI stuff and tiers are probably the most confusing ever because it feels like they rename it all the time. If you subscribe by the time you pay, it has a different name again and the documentation and blogs are all over the place they basically now call everything Google One. It's like all the appliance manufacturers where every store has a different id for the same machine.
giancarlostoro
The other problem is the pricing includes a bunch of other Google crap I have zero interest in. They're doing the same mistake Microsoft is doing. People like me want only the coding subscription, not everything else that's shoved into it. When I buy into Claude, I am into it for Claude Code, if I cared to give Scam Altman any money it would be for Codex.
spongebobstoes
name calling detracts from your credibility instead of supporting your point
toyg
That's by design. It's like asking cable companies to only have this or that channel, or netflix to let you pay just for standup comedy specials. The bundle is the bundle, the hits subsidize the misses.
mrgoldenbrown
"the enterprise version of Gemini Code Assist on GitHub is a separate and distinct product from Gemini Code Assist Enterprise."
Ferret7446
In theory they are standardizing on Antigravity now, for all of the agentic/dev stuff.