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What if users start cloning SaaS using AI

7 points by mzubairtahir ↗ HN
There is a trend that is just starting: People are cloning softwares and websites using Ai(fable 5 is doing great), what do you think what things would protect businesses from this in future? if i can clone smth easily using ai, why i would pay for it?

21 comments

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Jeremy1026
Start? We're well past that. If your SaaS is just a fancy wrapper on some CRUD it's already been cloned by AI a dozen times. Even if it has some level of sophistication, unless there is a trove of data that only you have access to, it's already been cloned.
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soulchild37
Those aren't serious users anyway, business users who are focusing on their business don't have the time to clone and maintain their own software. People who claim to successfully clone and replace SaaS are never good customers anyway, they will either churn after free trial has ended, or post on reddit searching for free alternative
mzubairtahir
That's true that businesses don't want to waste their time by maintaining that software but it's also true that a bigger number of users will start cloning in the future especially fable, it's very good at this thing.
haute_cuisine
This doesn’t work now unfortunately as described. Cloning is multi-months effort and it’s hard even when you know what you’re doing. If you want to have a sellable clone, it’s even harder challenge as users wouldn’t tolerate sloppy work when better alternatives exist.
codingdave
You could clone easily before AI. When learning a language, "Build a twitter clone" is a tutorial project.

That doesn't give you the business. It give you no users, no market, no branding. You don't have the operations set up to run at scale, nor the customer base to even need it. Not to mention the leadership to build out a vision. "Clone someone else" is actually a bit of a red flag in terms of vision.

If anything, the ease of launching an MVP should prove what many folks already know - coding is not the bottleneck that prevents business success. It is the tool that allows you to step up to the starting line.

mzubairtahir
It's not about cloning and selling your own app. It's about using app that you are paying for, by cloning it using AI.
is_true
If you have the resources to clone other "apps" instead of working on your own, either you have too many free resources or your "app" is too simple and someone will copy it using fable, allegory, apologue, parable, or the the next LLM that ships in the next few days.
drop-a-deuce
Have to train on top of the models or have some sauce not publically available.

Hard part has never been building software anyway ita getting clients and building trust with them.

i_have_an_idea
You just discovered the SaaSpocalypse that began around January this year.
sph
Is there an actual SaaSpocalypse, or just people saying it is going to happen? Because I haven’t seen it with my eyes, and it’s not like business owners are flooding to HN to complain how AI has killed their business.
sdevonoes
Even if cloning a saas is one click away (it isn’t now, but let’s imagine), you would still need to run it in production. If you care a bit about it, you probably want to keep it secure and up to date, and keep backups, and add monitoring/alerting. While AI can help with all of this, is still some work to be done by a (knowledgeable) human.

I doubt a large percentage of any user base is willing to do all of that

brudgers
Customer service is a moat that can justifies premium pricing.

Premium pricing segments the market for customers who see value in what you do.

And premium pricing allows you to afford customer service.

smalltorch
I have replaced software that costs a pretty penny per month.

This was possible since opus 4.6... Im probably an outlier though and I don't actually think the practice is very widespread.

ativzzz
I can totally see a world where a small team of PM + engineers can recreate internal business tools, you need to run the numbers to see if paying these people is significant cost savings relative to paying for the tool

The reality for most enterprise apps is that customers are using a small fraction of all available functionality and are paying for much more than the featureset they are using

So if a business can identify this featureset and give a team empowerment to build and maintain this featureset, it could work

Running a business is an optimization problem though - if you are spending resources on internal tooling, and people are more expensive than money, are you taking away from those resources being spent on things that drive revenue?

Plus, this falls apart when you start dealing with anything involving compliance. Part of paying for an app is you offload the risk of maintaining compliance to that app

Once you need to get legal/compliance/accounting involved, it's unlikely to be worth the cost anymore, so it depends on the data being processed by the SaaS

KenographerPrim
I make online software so advanced that nobody knew it was even possible to begin with. So I think I'm good, AI can try all day long.

And I'm not even joking.

antondd
You are absolutely right!

Why don’t you give it a go?

PaiDxng
AI can clone the interface, but the real moat has to move deeper: proprietary data, workflow lock-in, trust,and distribution.
jekuer
Being a real business will protect you. There is way more to a business than the technical product!