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parl_match
I have always enjoyed the gleeful pride which Ikea's marcom team has for simple, accessible products. It really speaks to a positive element of their corporate culture.
crazygringo
The actual page title is "The story of a beloved IKEA bag".

Neither the title nor page says anything about a "free lifetime warranty", as the HN title currently claims.

sda2
Even treated as disposable objects with no warranty, these bags are a bargain for $2.