Looking at this blog post, and the history of blog posts from this blog on HN - Goedecke apparently assumes his audience is VP's and CTO's. Goedkecke doesn't quite write the anodyne sound bites that Seth Godin does, but neither does he write anything of engineering use, just vocabulary explainers for people who want to know kind of what their tech leads and line managers are talking about.
Goedecke seems to me like a Professor Pangloss type character, explaining to executives in prestige tech orgs (like his employer GitHub) why we should trust and respect the decisions of executives in prestige tech orgs
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