The survey widget says 96% prefer the old logo to the new one. I couldn't find anywhere on the UC website that referred to the new logo. Is this official, or just a proof of concept?
You're in agreement with the parent comment. "Who's in?" means, "Who's in on the bet that they will revert the logo [because it's hideous]?" (We're all in agreement, of course. This new logo is the seventeenth sign of the Apocalypse.)
Just terrible. I hate to see this new trend of creating these new logos. It reminds me of Web 2.0. The old logo is beautiful and timeless.. this new logo is just.. ah.
Their new slogan tops the cake: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."
If the aim was to design something modern and minimalistic , the fading gradient at the end of letter 'C' somewhat destroys the point. Clear boundaries would improve the clarity and enhance applicability (on stationaries, prints, etc). I don't mind going modern, but they should do it well with clear purpose.
Best part about this is the link to my home town newspaper. I used to deliver the Enterprise Record every afternoon on my bike after school. Yes, in the 70s the Enterprise Record was an afternoon paper.
huge fn waste of money when the system is starving (or being starved by the inflated administration). don't the big bosses know this is a SOCIALIST UNIVERSITY SYSTEM and should just stick with the "good enough" cheap logo to keep tuition more affordable?
of course not... because they're eager to sell out the people to the banksters. instead of creating a political push for more funds from the state, they are pushing to get more private donations. it's the wrong way to go.
This looks unprofessional and garbage-like. Universities aren't supposed to have crap like this, they are supposed to look dignified. This looks like a 12 year old crapped it out in ms paint in about 5 min.
As a UC Berkeley student who has a passion for design, I can honestly say that the UC system has made a mistake here. Though I imagine this is probably the popular opinion.
However, I attempted to figure out what the symbolism in the logo was supposed to be. Disregarding the "fresh, hip, and modern" style that they were going for, I can definitely see how this could have been pitched. From my analysis, the U is supposed to subtly be shaped as a book and the C is supposed to be a loading sign... It's symbolically loading knowledge.
Regardless of the symbolism, my opinion is that it is painfully ugly and not representative of the UC system. If the regents were democratic, I would definitely vote to throw it out.
Edit: I didn't actually see the associated video before posting. [1] At least the book symbolism shined through without knowing that first. That's one plus, I suppose.
This looks like something made by a ten year old who just learned photoshop.
If this actually catches on, I'll eat my hat, but from where I'm standing it's one of the worst logos I've ever seen. It's unclear in meaning and borders, uses gradients poorly, and isn't balanced.
It's possible to have an emblem for a stately, revered and old institution that looks modern, looks good in print but not so...well, saccharine-y silly looking.
Instead of replacing everything, the new logo is used only for advertising materials, while the old logo remains on the diplomas.
p.s the new logo looked horrible once it was introduced, but a year later most people don't mind it; though it left a really bad impression on the student body as the university decided to pretty much ignore the popular opinion
I don't know; the Waterloo logo looks like something that might quickly become dated, and lacks the elegance of a classic logo, but certainly captures an element of a modern electronica influence.
In contrast, the UC system's logo actually has some thoughtful elements (the book leaves forming the 'U') that are executed inartfully.
Or, to mince fewer words: Waterloo's new logo looks less ugly to me, circa 2012, than does UC's.
This is so fucking terrible. The fact that UCs will now have this awful logo makes me a little sad.
As a side note, that video is really stupid. It seems like they're trying to show how the new logo evolved form the old logo, but in the video they handwave away all the old parts and then trace around the book in the center, but only use one random edge of the book shape. WTF? Why even pretend that's where the top edge of the new logo came from. this whole thing is a disaster. Seriously. What the fuck.
When this was announced a few weeks ago, the University of California added this comment to their Vimeo account:
"Thank you again for all your thoughtful comments and feedback.
To clarify: this new visual approach DOES NOT replace the historic UC systemwide seal. We love the seal. The seal will still be used in all formal systemwide communications, on diplomas, official regental and presidential communications, and other formal applications.
"The two symbols serve very distinct roles. To preserve their gravitas, many of our campuses, and other universities across the country have limited use of their official seals in similar ways. It also does not replace the individual identities of each of our UC campuses. It gives our campuses and others a simple, distinct way to reference the system as a whole.
"We looked at many different solutions, but felt that building off the seal was a great way to honor our history, while also pointing to our strong tradition of pioneering innovation. We’ve done considerable testing on the overall approach, and have generally heard very positive feedback."
---
To me, the new logo looks cheap and flashy, instead of timeless. Universities are some of the only long-lasting institutions that we have, and this new visual style has zero life in it.
Someday, we'll look back at this logo like we look back at bellbottom jeans and denim jackets.
48 comments
[ 228 ms ] story [ 3774 ms ] threadall use the new logo
Honestly who came up with this idea.
Need to stock up on my alumni clothing before this hits the stores. Bleh.
Did they run a competition for student and professor entries at their various schools?
It does look nicer than the DeVry shield it pays homage to. http://www.gmkfreelogos.com/logos/D/img/DeVry_Education_Shie...
Their new slogan tops the cake: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."
of course not... because they're eager to sell out the people to the banksters. instead of creating a political push for more funds from the state, they are pushing to get more private donations. it's the wrong way to go.
However, I attempted to figure out what the symbolism in the logo was supposed to be. Disregarding the "fresh, hip, and modern" style that they were going for, I can definitely see how this could have been pitched. From my analysis, the U is supposed to subtly be shaped as a book and the C is supposed to be a loading sign... It's symbolically loading knowledge.
Regardless of the symbolism, my opinion is that it is painfully ugly and not representative of the UC system. If the regents were democratic, I would definitely vote to throw it out.
Edit: I didn't actually see the associated video before posting. [1] At least the book symbolism shined through without knowing that first. That's one plus, I suppose.
[1] http://vimeo.com/53530934
If this actually catches on, I'll eat my hat, but from where I'm standing it's one of the worst logos I've ever seen. It's unclear in meaning and borders, uses gradients poorly, and isn't balanced.
Is it supposed to represent a buffer, spinning away as you shovel tuition in until you can load "the real world"? :P
Basically, the previous wordmark could have not even existed and no one would have complained.
1. http://www.underconsideration.com/brandnew/archives/ic_uc_we...
Consider the French government logo:
http://en.wikipedia.org/wiki/File:Logo_de_la_R%C3%A9publique...
Instead of replacing everything, the new logo is used only for advertising materials, while the old logo remains on the diplomas.
p.s the new logo looked horrible once it was introduced, but a year later most people don't mind it; though it left a really bad impression on the student body as the university decided to pretty much ignore the popular opinion
pew pew
In contrast, the UC system's logo actually has some thoughtful elements (the book leaves forming the 'U') that are executed inartfully.
Or, to mince fewer words: Waterloo's new logo looks less ugly to me, circa 2012, than does UC's.
http://www.change.org/petitions/stanford-university-bring-ba...
As a side note, that video is really stupid. It seems like they're trying to show how the new logo evolved form the old logo, but in the video they handwave away all the old parts and then trace around the book in the center, but only use one random edge of the book shape. WTF? Why even pretend that's where the top edge of the new logo came from. this whole thing is a disaster. Seriously. What the fuck.
"Thank you again for all your thoughtful comments and feedback. To clarify: this new visual approach DOES NOT replace the historic UC systemwide seal. We love the seal. The seal will still be used in all formal systemwide communications, on diplomas, official regental and presidential communications, and other formal applications.
"The two symbols serve very distinct roles. To preserve their gravitas, many of our campuses, and other universities across the country have limited use of their official seals in similar ways. It also does not replace the individual identities of each of our UC campuses. It gives our campuses and others a simple, distinct way to reference the system as a whole.
"We looked at many different solutions, but felt that building off the seal was a great way to honor our history, while also pointing to our strong tradition of pioneering innovation. We’ve done considerable testing on the overall approach, and have generally heard very positive feedback."
---
To me, the new logo looks cheap and flashy, instead of timeless. Universities are some of the only long-lasting institutions that we have, and this new visual style has zero life in it.
Someday, we'll look back at this logo like we look back at bellbottom jeans and denim jackets.