> While GoPro action cameras are built to withstand shock, the brand itself is looking distinctly shaky right now. Latest reports[1] are that founder Nicholas Woodman is propping the company up by extending it a loan of his own money to the tune of $20 million, at an annual interest rate of 6.5%, while a buyer is desperately sought. It’s believed GoPro may not survive the year without a new owner or fresh injection of cash, with Woodman’s intervention acting as a stopgap rather than bail-out per se.
When I was looking to buy an action camera last year, I was deciding between Insta360 and DJI, with many YouTubers suggesting outright against GoPro since they haven't kept up with image quality.
Action cameras sound like a tough business, since most of them are built to last ages, and they need to keep the vast majority of content creators happy trying to increase image quality in a small form factor.
Anyway, I bought the Insta360 Go Ultra I had my mind on from the start, which I'm still reasonably happy with.
So you don’t realize most you tube influencers using dji or insta360 are being paid to use them? That’s the main reason I’ve seen YouTubers switch. The Chinese brands absolutely flood content creators with free gear and support.
I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get.
You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition.
They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and expensive, and didn’t have the features of GoPro.
These days other brands give better quality video in better quality hardware and more functionality, for cheaper.
One cool feature I've read about is that (at least some) GoPro cameras can save high-resolution IMU measurements to the recorded video files, timestamped and interleaved with video frames. This can be useful for mapping applications, e.g. https://joshi-bharat.github.io/projects/gopro/
Are there any competitors on the market that also have this feature? I've looked around a few times in the past and haven't found any. Many cameras say that they have an IMU, presumably for image stabilization, but they don't seem to record or expose that data.
A gopro isn't worse than the competition, nor at a premium.
What makes gopro the standard in proper productions (and science etc) is that they're so hackable with the gopro labs software. With that, all the other cameras are toys in comparison for professional usage.
I bought one back in 2018, curious what brand would you recommend today? I wouldnt mind upgrading to something more modern but I dont care about GoPro for brands sake. Would love something I could take in the water like the GoPro.
Apple reigns supreme because of China - and the two are inextricably linked. China would not have its high-tech manufacturing prowess if it were not for Apple. The book Apple In China [1] highlights how millions of cheap laborers and the country's engineers took the lessons of working with Apple to solidify its edge in this space in a way nobody can catch up to today.
China took the long-term greedy approach to invest in the relationship. We see the US today taking equity stakes in Intel and trying to play catchup by using elements of the same playbook. The US's advantage remains in the more "intangible" side of the process: creativity, design, new tech. In a global economy with free trade, this is all fine. But China never "westernized" itself as was expected from the increase in global trade. Now the US is back pedaling, trying to jump start its manufacturing. It will take a long time...
The book is a good page-turning read. I recommend it.
I will pick an odd example. I was shocked to learn that SpaceX manufactures its ground satellite dishes (that customers need to buy) in Texas. They make more than five million units per year, and are looking to double that number. I am surprised that they did not outsource it to China. Maybe they are concerned about intellectual property theft. Still, that must be a hefty "tax" to pay to manuf in US instead of China.
Red Bull really ran the marketing playbook that GoPro should have done: become known for athletes doing extreme things. Instead they stayed too technical and product-based and didn't build a brand beyond "we make action cameras."
They could spur a lot of innovation by open sourcing their firmware or introducing plugins. They don't really have a channel to take asks like "ring buffer style recording" but I would do it myself.
They missed the chance to make PC camera just before Covid or during it or now as another revenue stream. They have a hacky way to get it to work but they should have made one specifically for the PC and meeting settings.. Cisco and others make a killing in that space
we barely ever use our GoPro 8 BLACK. I decided to take it with me skiing and turned it on for a crazy ride down. When I got back I wanted to show my GF the footage and it just had frozen video, only playing sound.
I thought they were meant to be really robust and hardy but it decided not to work when I needed it and now I don't really trust them tbh. It's sort of opposite of what the brand was leading me to believe.
I don't see a use case for these cameras. Phone takes amazing pictures and videos and is always on hand and if I need something more polished, I just get DSLR. Sure DSLR is more expensive, but if I want to do something well, I'd rather go all in.
Many years ago had my first Gopro camera that seriously overheated, sent it for repairs, they said there was nothing wrong with it. It literally turned too hot to handle after taking a few clips and wouldn't work. I think there was some serious hardware issue that caused it to then drain the whole battery.
Gave the brand a second chance some years ago. Couldn't export my videos from the app, it always hanged. So I couldn't share footage. Apparently a common long standing problem on forums.
Yeah, I've had multiple GoPros die in multiple ways, and way too quickly. They're just really poor quality and aren't suited for vibration, heat, cold, etc. -- exactly the things an "action camera" should be able to tolerate.
I missed a lot of footage last year too, after buying a newer model GoPro. Turns out, they now ship a battery that cannot handle even mildly freezing temperatures. Impossible to film while skiing. Of course, you have to buy a special winter battery, and none of their product marketing mentions this.
Contrary to the popular opinion in the rest of the comments, I do like my GoPro (Hero 11). Good and robust hardware, a lot of thought into usability for professionals, many accessories, and hackable with official firmware from the company.
The "problem" is that I don't use it that often. Most people do not need action footage regularly. It was more like a impulse/hobby buy rather than a need.
>I do like my GoPro (Hero 11). Good and robust hardware
I have the same model and hate it. Damn thing overheats constantly. It has never been able to do 4K60 for more than ~twenty minutes even with a full-blast AC vent pointed directly at it. It still overheats periodically when doing 1080P60 too, but a lot less often and usually only in situations where I am also uncomfortbly warm.
More than zero overheating is unacceptable though considering I have to notice it happened, turn it back on, dismiss the warning, and restart recording. Pic from literally just today, July 18th: https://ibb.co/chPq0N8g
It's a testament to how broken modern business practices are that GoPro can sell 1.2 Million cameras per year and still go out of business.
It's possible they are just poorly run, and they spend more in R&D than they recoup in revenue, but I strongly suspect they were set up to only be profitable if they sold millions of cameras per year as an attempt to maximize profits at that volume, without consideration of other scenarios.
I stopped buying go pros when I drove from the top of Mt Blue Sky to the base. Had the camera mounted on my dashboard, planned to make a cool time lapse down the mountain road.
Turns out it overheated 15 minutes into the drive, and corrupted all the footage from my whole ski trip.
I'm also still salty that they cancelled my favorite fast video editing software (can't remember the name).
I slept on GoPro for a long time because, but then wanted to document some outdoor activities. I went with two Hero 5 units and as a photographer, I was shocked by how overhyped these devices seemed to be.
The first surprise was just shoddy electrical engineering: unlike any camera from a big-name manufacturer, they drain the batteries in storage, to the point where they're dead after 2-3 weeks. But that aside, image quality is just poor for the price. It's oversharpened and oversaturated to cover up deficiencies, and that may work for some YouTube videos, but it's a $400 device that's miles behind any $500 mirrorless.
So I get it that if really want to go snorkeling or mountain biking with a camera, this might be a good choice, but that's a tiny market, and for everything else, why would you buy it? If you want cell phone quality video, you can use your cell phone. If you want professional quality, you can spend the same amount of money on a mirrorless from Canon, Panasonic, Sony, or whatever.
Ah damn I just bought their new Mission One a few weeks ago (upgrading from a Hero 10). Already quite angry though since it seems the batteries are basically the same shape for both, except the connector is in a different location, so the 3 existing batteries I have for the Hero 10 are not compatible, which is a shitty move from GoPro. Well I guess either way I won’t be buying gopros anymore in the future.
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[ 3.0 ms ] story [ 37.6 ms ] threadThe harder path is not being a shit CEO.
Gopro has this cool reliable aura around them. How could they he struggling? So bizarre
Action cameras sound like a tough business, since most of them are built to last ages, and they need to keep the vast majority of content creators happy trying to increase image quality in a small form factor.
Anyway, I bought the Insta360 Go Ultra I had my mind on from the start, which I'm still reasonably happy with.
Fyi: This is a lie, the youtubers are paid to tell you this.
You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition.
They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and expensive, and didn’t have the features of GoPro.
These days other brands give better quality video in better quality hardware and more functionality, for cheaper.
Are there any competitors on the market that also have this feature? I've looked around a few times in the past and haven't found any. Many cameras say that they have an IMU, presumably for image stabilization, but they don't seem to record or expose that data.
What makes gopro the standard in proper productions (and science etc) is that they're so hackable with the gopro labs software. With that, all the other cameras are toys in comparison for professional usage.
Apple somehow reigns supreme still. Anyone else?
Apple reigns supreme because of China - and the two are inextricably linked. China would not have its high-tech manufacturing prowess if it were not for Apple. The book Apple In China [1] highlights how millions of cheap laborers and the country's engineers took the lessons of working with Apple to solidify its edge in this space in a way nobody can catch up to today.
China took the long-term greedy approach to invest in the relationship. We see the US today taking equity stakes in Intel and trying to play catchup by using elements of the same playbook. The US's advantage remains in the more "intangible" side of the process: creativity, design, new tech. In a global economy with free trade, this is all fine. But China never "westernized" itself as was expected from the increase in global trade. Now the US is back pedaling, trying to jump start its manufacturing. It will take a long time...
The book is a good page-turning read. I recommend it.
[1] https://www.amazon.com/dp/1668053373
typical story. first move out production, loose core competency, let competitors copy it with own brands in own jurisdictions, and shut down business.
Heck in youtube videos you'll occasionally hear "for some reason my gopro is really hot and smells like burning plastic".
Happens to every big brand, really.
I thought they were meant to be really robust and hardy but it decided not to work when I needed it and now I don't really trust them tbh. It's sort of opposite of what the brand was leading me to believe.
https://youtu.be/frrhSJF__Mc
Insta360 is the company that has essentially taken over this space.
Gave the brand a second chance some years ago. Couldn't export my videos from the app, it always hanged. So I couldn't share footage. Apparently a common long standing problem on forums.
Woved to never buy anything from them again.
The "problem" is that I don't use it that often. Most people do not need action footage regularly. It was more like a impulse/hobby buy rather than a need.
I have the same model and hate it. Damn thing overheats constantly. It has never been able to do 4K60 for more than ~twenty minutes even with a full-blast AC vent pointed directly at it. It still overheats periodically when doing 1080P60 too, but a lot less often and usually only in situations where I am also uncomfortbly warm.
More than zero overheating is unacceptable though considering I have to notice it happened, turn it back on, dismiss the warning, and restart recording. Pic from literally just today, July 18th: https://ibb.co/chPq0N8g
It's possible they are just poorly run, and they spend more in R&D than they recoup in revenue, but I strongly suspect they were set up to only be profitable if they sold millions of cameras per year as an attempt to maximize profits at that volume, without consideration of other scenarios.
Turns out it overheated 15 minutes into the drive, and corrupted all the footage from my whole ski trip.
I'm also still salty that they cancelled my favorite fast video editing software (can't remember the name).
This was 8 years ago.
The first surprise was just shoddy electrical engineering: unlike any camera from a big-name manufacturer, they drain the batteries in storage, to the point where they're dead after 2-3 weeks. But that aside, image quality is just poor for the price. It's oversharpened and oversaturated to cover up deficiencies, and that may work for some YouTube videos, but it's a $400 device that's miles behind any $500 mirrorless.
So I get it that if really want to go snorkeling or mountain biking with a camera, this might be a good choice, but that's a tiny market, and for everything else, why would you buy it? If you want cell phone quality video, you can use your cell phone. If you want professional quality, you can spend the same amount of money on a mirrorless from Canon, Panasonic, Sony, or whatever.