Ask HN: I built it and nobody came. What got you your first users?
I'm not a developer; MBA, cyber project manager by day. Years ago I taught myself enough SQL and API glue to automate the risk levels on my own trades. That was my ceiling, and every idea that needed real software died there. AI coding tools moved the ceiling, so I spent months of nights rebuilding it into something real and launched it last week.
Six days later: three posts, two followers, essentially zero visitors. The best thing I have ever posted got four likes. 1 like was from me lol...
The part I wasn't ready for is that nobody rejected it. I'd braced for "this is bad" or "this already exists." Instead there's just silence. Every community I tried was either gated to new accounts or moving fast enough that a stranger's post sinks inside an hour.
So I have a working product, months of work, and zero information. Not "no demand" — no exposure. I can't tell you whether the thing is any good, because nobody has looked at it.
For those who have been here: what actually got you your first hundred real users? Not "post more." What actually worked?
31 comments
[ 0.28 ms ] story [ 37.9 ms ] threadFirst rule: if you're building the product solo, is it something you're the target user of? I've always felt like the biggest "cheat code" for building successful products is just making them for people like you. I know that goes against a lot of lean startup methodology (talk to users, etc.), but it has always worked in my experience. Use your unique domain knowledge to make something meaningfully better, cheaper, more accessible/simple than the competition.
Second rule: marketing is important. Almost all the things I've built are developer services, so to get user feedback and early traction, I'd submit to go speak at the local meetup groups in my area, talk about the tech stuff I worked on as part of the product, then give people a free shirt if they'd give me some in-person feedback after the event. I made some good friends that way (hello, SoCal Pythonistas!), and also made meaningful product growth. Don't be a shill, just genuinely nerd out about the things you're doing in an authentic way. People like that.
Third rule: write well. Don't use LLMs to spam blog content that's low quality about your product. Write about it yourself. Show examples, highlight features. Don't use marketing words, use simple descriptions.
-Chris
I would be grateful for any feedback, even if they are drive by jabs at the project. I have nothing to hide, and respect this community.
-Chris
But if you built this to sell to others, you skipped the most important step: Researching the market to know what people want. Your first users come from your research - you call the people who you talked to and say: "I built it."
If you skipped that step, you are just throwing spaghetti against the wall and hoping it sticks. Fun for builders, not reliable for actual success.
-Chris
- How to get your 100 users. Sam Altman. Oct 3, 2024. www.youtube.com/watch?v=Da7z-RcS6dM
- 50 Founders Share How They Got Their First Customers. YCombinator. Aug 9, 2023. www.youtube.com/watch?v=NZp5j5hvn9I
- How to Get Your First 10 Customers. YCombinator. Jun 22, 2026. www.youtube.com/watch?v=_FBivfgOvuE&list=WL
Super useful!
-Chris
-Chris
So it's a bit chicken-and-egg — need karma to post, need to post to get karma. Guessing the honest answer is to go comment like a normal person for a while first.
-Chris
I'm going through the same thing with my product launched last week. I'm going through the sequence of posting on reddit, HN, PH, etc. to build that first base to develop organically but it's a struggle.
If you share the link below, i would be happy to take a look and give you feed back.
-Chris
I've been posting here and there for about a week, but the actual user traffic was so low I could count it on my fingers!
I hope you don't get discouraged and keep looking for a solution. Stay strong!
-Chris
What worked for me is the following:
1. Don't build everything before it is not really validated, you're wasting time. Maybe your idea sounds good in your head, but is it really solving any issues? You need to find out if there is actually really a demand for it.
2. I've launched my Idea as a closed beta first and I searched for high intend users, this means I searched online where my target audience actually complains about the problem I think my app solves. So a closed beta was my first approach to test if anyone would even have interest to join and I could test my apps core loop if it works.
3. The closed beta validated that the Idea could work but still the product is not validated, you have no Idea from a few closed beta users if they'd be ready to actually pay for it - so you either ask the few closed beta users in a google form poll or something equal if they would pay for any specific features and in general you ask for feedback there. I did it a bit different though, but it brought me to step 4
4. If you got that far, you should open your beta to get more users. For me a lot of my target audience is actually on reddit. I found many extremely relevant subreddits. It was still very difficult there, replies to pain signals converted extremely bad. I found some subreddits that allowed me to post about my project and just explain the idea - it wasn't really written like a pitch, I just asked people if they would use something I've built and I basically just explained the Idea - some posts alone brought me like 40+ users in 2 days - it is not much for some people who are extremely successful, but for me this was insanely much. I never managed this before with any project from the past.
5. You have to be dead honest with yourself and sometimes just shut down your own projects early, try not to be sad about it, you have to learn about every project you've tried what you did wrong and what you could do better next time. I am still unsure about my project as well, if it really pops off.
I wish you good luck though!
If you're curious, this is my current project https://valuepair.app
-Chris