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I look forward to seeing how Kraft Heinz brands will be integrated into future Star Wars titles.

The Mandalorian could turn out to be a fan of Kraft Dinner, for example, and prepare some in the galley of his N-1 Starfighter.

Except of course it will be a “Star Wars” version of Kraft Dinner with the box adorned in galactic script, not Roman characters.

The possibilities for this partnership are exciting!

I'm more excited about the future partnership between Oscar Meyer and Intel. Behold the future of meat.
Off-topic, but it looks like the author is using the URL to determine how much traffic reached his article through Hacker News. The URL ends with "-hn", but if you remove that, it still goes to the same article (and links to the article from the same site don't include the "-hn").

Nothing wrong with it; I just thought it was interesting.