I recently started to write newsletters about Hamburg (https://alsterrunde.com). Before doing that I also considered Substack but seeing that I have to pay 50$ for just using my domain was a no-go. In the end, I ended up with my friend's hosted Ghost solution (https://www.synapsmedia.com).
If you already have a Substack, you can also easily migrate to Ghost. Since it is open source, you can also host it on Hetzner, if you want to manage it yourself.
For what it's worth, I have a markdown-based website with a domain I own, and I stubbornly link to that website only, treating substack as just a temporary distribution channel.[^1] And I am constantly, endlessly asking myself if all the extra friction I've added to my life is worth it.
[^1]: I can't stand how slow and tracking-heavy substack is, but the problem of "send email and not get filtered as spam" is non-trivial.
Counterpoint from someone who's been publishing on the internet for decades: no one will visit your website. It's as simple as that. You need a push mechanism to reach readers.
RSS could be it, but it's too niche. Social media is kinda it, but algorithmic feeds reward political clickbait and just because someone clicks "follow" or "subscribe" is not a guarantee that they will ever see your posts. Substack gives you a way to push content to your subscribers without an intermediary deciding what they get to read.
So no, there's no special value to having a website or syndicating across the web. There's a lot of value in backing up your Substack subscribers' emails so that you can move somewhere else down the line, and the nice thing about Substack is that they let you do that. If they stop, that's a trap.
you said: "...from someone who's been publishing on the internet for decades: no one will visit your website"
This is false.
It's more accurate to say that "no one will visit your website if you do not properly setup a distribution ecosystem".
It's hard work. But it works. All of my companies have been built by writing online --> distribution --> people finding my/our stuff.
Your experience of 'doing it for decades' reveals that publishing, in of itself, does nothing. And if all people do is publish (without the distribution engine), then, I agree it's a waste of time.
I write 1 hour per day. I spend about 2 hours working on distribution. Sometimes, I spend 4 hours on distribution.
Yeah so I guess the hundreds of billions of page views from organic search every single month is just a total myth?
As somebody who has made a lot of money publishing on the internet you absolutely can get people to read your website organically but it takes specific strategies and you can't just write about whatever you want however you want and expect traffic.
I think you're conflating two things. You can absolutely have your own website, and still use Substack. Then if you do have to move off Substack, you aren't "moving" in the sense that your URLs remain the same.
Getting a list of your existing subscribers' emails from Substack in order to migrate notifications to your new platform (hosted behind the same domain name you own) is of course an important part of moving, though.
The argument from the article is that you should be hosting your writing on blog.mywebsite.com, not mywebsite.substack.com, even if those two pages are identical and are both hosted by Substack. That's the entire point it's trying to make.
Whether or not your readers visit your website or consume your content entirely through email notifications isn't relevant to the point the author was trying to make. Because despite your absolutist "no one", some people will visit your website, and having a stable location that you control yourself is important. (Also please consider that while you may have been publishing on the internet for decades, your experience may not be universal.)
It is absolutely crazy to me that anyone with a serious web presence doesn't have their own domain name, even if that website is backed by someone else's hosted platform.
I'm outside the loop so please forgive me, but what is different between substack and a self managed mailing list?
I've been subscribed to a few website/blogs newsletters for years and they appear to work fine, and I think the owners are not particularly technical, there's WordPress plugins.
Substack also comes with a brand, and having a substack is a social cue that you are a higher status person, it goes with the beefed up LinkedIn profile, playing tennis and conspicuous consumption.
Having a substack shows that you are time rich, yet at the same time, it does not come with overtones of vanity. Serious discourse allegedly goes on with substack, if you are writing there, then you are rolling it with the pros.
Yet every platform goes through phases, ending with the inevitable 'enshittification'. Soon the reader will see substack as a byword for best avoided, much like having to download a PDF or open an inevitably paywalled mainstream media news article, not worth the click.
With one's own website you are outside of the loop, and the theory still holds that, if you have anything worth seeing, they will come. However, most people will stay on platforms until there is something to actually buy.
Recently I was doom scrolling until I came across this vacuum cleaner for cats, that enables you to harvest the fur. I want this as a joke present for a cat I know, so I was prepared to escape the platform to buy the product. If it was a lengthy essay on how to make felt clothing from cat fur on substack, then I probably would not have clicked. Yes I am that shallow!
Hence, if you have something to sell, then an independent website is what you want, and a sales funnel to get people there. This does mean social media, the newsletter, SEO, the substack and even paid advertising.
oh I can tell you that lately, hundreds of bots are very much visiting my website every day in volumes that I have never seen in the past... Unsure that's a good news though
Why not do all automatically? My concern with substack is that it's a single point of truth. If they decide to blanket paywall everything after they sell to private equity for example. Or start to force all users to pay to be visible at all including old content. You're at the mercy of whatever they decide.
I am quite sad that Kagi Smallweb excludes Substack. I understand that less technical writers have started moving to Substack both to build an audience and have access to effective publishing tools, but it feels like I'm missing out on some really interesting new perspectives, similar to early Medium.
Substack gives a really nice exposure though, unlike medium and other platforms.
It's very hard to gain readers now on independent websites. Google search is dead (very few people now search for tech content), social media platforms penalize you for posting links and so on.
You can get a few thousand subscribers on Substack just by being consistent and interacting with other people. Now try gaining 1000 subscribers to an e-mail newsletter or RSS from your personal blog. People who tried it know that 5,000 views on your blog can convert to a few subscribers, and you need to get those 5000 somehow first.
A lot of people just repost their articles to substack for a reason. It's not forbidden. You can repost them from your personal blog.
I'm pretty happy with the way I've resolved this. I publish everything to my personal blog first, then once a week I copy and paste it all into a Substack newsletter.
I get to use Substack for email distribution (which would cost me hundreds of dollars a month using most other solutions, I have 66,000 subscribers now) but my own blog stays the original point of truth.
Substack doesn't have an API for composing a newsletter, but their rich text editor DOES accept copy-pasted data - and copy-paste is the universal API.
If I get it, you're basically using Substack as an email platform. So the blog (the "original") can use Wordpress, Ghost, whatever ; and this is the canonical place that all articles go to. But then you duplicate the content onto Substack so it gets pushed out as emails.
My understanding of what it means:
- the blog doesn't have its own subscription system ; you link out to Substack for that. So you must be massively losing out on blog-driven subscriptions because of the much higher friction (vs having the pop-ups directly on the blog)?
- all of your content is duplicated between the real blog and the Substack copy. How do you avoid Substack cannibalizing all of your blog's traffic, given that they are a bigger domain possibly better optimized for SEO?
I really like this approach. I make similar distinctions between posts meant for email, posts that should appear in RSS, posts that belong on the homepage, and posts that should live under /archive without appearing on the homepage.
I use Substack for email distribution too. For the website side, I built an open-source blogging platform called Jant (https://jant.me) around these needs: posts appear on the homepage by default, posts marked as Featured are included in RSS, and posts can also be unlisted. It also syncs everything to GitHub as Markdown, in a repo that works as a complete Hugo site.
As a writer who has been on the web for a long time, I no longer write much for the sake of the web. My personal website I took down this year because I didn't like the idea of AI snarfing up everything I wrote. I hate sites like Substack because they are a single point of failure that rely on partners like Stripe for any kind of financial linkage. While I don't write only for money, I certainly write with the idea of needing a certain amount of money to keep on writing. The internet just doesn't offer that kind of environment anymore in my opinion.
I do like the Indie web, and to me, it is more just the way the internet was/has been/needs to be. What is missing are neutral kinds of payment layers/vendors that won't pull your funding if you say something someone somewhere doesn't like.
I think just the $5/mo or so for hosting a WordPress blog and then the $20/yr for a domain name is prohibitive for many people—-not necessarily financially but like ‘oh great now I gotta deal with this’. So that’s why Medium in the past and now Substack etc end up as fallbacks
A custom domain and GitHub hosting has been fine for me. You pay the time cost of setting up a static site, but I’d take that over Wordpress. Writing articles is a markdown file and a push. If you need to draft in private, keep it offline. It gives me a place where I can keep a resume and a portfolio, I control the design and I don’t pay for traffic. You don’t even need a custom domain name.
A different kingdom to be sure, but you can always pack your bags and push the repository elsewhere. There’s something quite pleasing about having everything handled in git too.
Whenever I see Substack or Medium URLs, I avoid clicking them. They are so spammy with their call to subscribe, that it's not even worth me visiting them. People recognize quality, and they don't need to be pressured to subscribe. The websites I visit every day never asked me to come back.
Yeah, even if the website itself gets less traffic than the places you syndicate the content to, it's at least a stable home base that's there if those platforms fall apart. Are you posting something that corporations or celebrities don't like/want to see shared? Then posting it on your own site means that the buck stops with you, and they'll have to force you to take it down in court rather than relying on advertiser pressure/'encouraging' the platform to ignore fair use. Did you do something controversial that means platforms don't want to deal with you or individuals want to ruin your life? Having your own site means you can generally tell them to pound sand. And there's no worries regarding things like forced logins, forced ads, obnoxious cookie banners (especially if you don't need to collect personal info anyway), age verification restrictions, etc.
Plus there's just a level of control over the design and features that you can't get elsewhere. Want to make the site look completely unlike any other? It's 100% doable, as plenty of blogs posted here show very well. Want to add a new feature like polls or surveys or quizzes or interactive infographics or what not? You don't need a third party service or some premium account, you just add it yourself.
Running a website is like owning a home rather than renting one. You decide what furniture, what colours, what utilities and service providers, whether you want pets, etc.
The linked article "What I learned from one year of Substack" [1] perfectly sums up my experience. I can't read the article because I only see a coercive demand to subscribe first. Perhaps that's the joke.
Frankly, if writing is becoming a serious business for you, it's probably better to work across ALL of Substack/personal site/X/etc. They're all worthwhile distribution and monetization channels and can serve different purposes.
There is a list of a few websites that I subconsciously think only have garbage articles and never really pay serious attention to them: quora, medium and substack.
Surely dev.to also filled with low level articles, but at least people there spent effort to write articles then gave it for free. But those users of the previous websites mostly write it for money.
Don't get me wrong, quality articles deserve to have money in return, you can't get far without sustainable business. But writing for the sake of writing (and earning money for the quantity not quality) is what is causing those websites to be filled with shallow contents.
For anyone who’s interested in this stuff: I made a FOSS commenting system for websites that accepts comments via email. https://r3ply.com
You combine your website/blog with that and you have a pretty nice setup that you own. You can even use RSS to allow people to subscribe to replies to comments, threads, a page, etc…
Natsoc newsletters are apparently fine, but showing porn is too much and you'll be moderated. Go on, tell me how one is more harmful to kids than the other.
I debated this for longer than I would like, and in the end regretted not joining Substack soon enough. I keep a personal blog since 2012 [1] which, in its last iteration, is hosted in Ghost. There is something really reassuring in knowing that you own a space in the internet, that nobody can shut you down, and that ceteris paribus it will survive till eternity.
However, discoverability is indeed a problem. If in the past we had to play the SEO game in order to get some traffic (I would crosspost in Reddit but the amount of uncalled hate I would get from an unqualified audience hardly pays off – I manage to make to the top of HN once though), now it's even worse with AI.
I agree with those who say that as much as we like to say we write for ourselves (and I do think this is true), it's as important to have contact with the public. In Le vie intellectuele Fr. Sertillanges would argue that critics help you shape the argument and make it clearer and more correct. Therefore, having a distribution channel is important. After all, if all you want is to brain dump or write as an exercise, write it in Obsidian or similar software, connect it to Git and be done with it.
Now, after I started my Substack [2] I was able to attract over ~2.3k subs to date. It's true that a lot of that came from other channels (like my YouTube channel), but in the past it was always slow and Ghost newsletter never really worked well for me. In Substack I often get recommendations from other writers, and you can also refer to people you respect as well.
If Substack ever ceases to allow you to export your posts or subscribers, then I agree the network effect won't be as decisive. Currently, I write my drafts in Obsidian so I always have a local copy, then copy, paste and refine in the Substack editor (so it looks optimized there), and press publish.
In system after system, people enthusiastically swarm to something which is easy to use. Then, after enshittification, they hang around too long because it's so hard to extract and send the meaningful data and metadata elsewhere.
If you write all your stuff in a location you control, and syndicate that out to the popular platform of the day, you can minimize your loss.
An astoundingly large percentage of my personal technical policies are guided by the idea that I want to minimize my losses after the next sudden yet inevitable betrayal.
I'm one of the creators of Leaflet - https://leaflet.pub - also mentioned in another comment. We're making a publishing app kind of like Substack or Ghost, but connected to the open social ecosystem building on AT Protocol. There a lot of potential here, and a lot of tools that already exist.
We collaborated with other publishing apps (pckt & Offprint) to make Standard.site - https://standard.site - a simple set of standards for publishing interop that enables something like RSS but on top of a whole social network. More context: https://lab.leaflet.pub/3moomxyjssk2p
Others can leverage this to make e.g. a whole reader app where you can find everything people in your network are publishing: https://standard-reader.app
A key thing is it's very flexible, you can publish on Leaflet, or on a self-hosted blog, and make your content discoverable and subscribeable in the same way. And in either case, you own your content — even if you use Leaflet as your hosted CMS, published data lives in your PDS where you control it, and all the social graph stuff persists even if you stop using Leaflet or we ever shut down.
Self-hosting a website is great but also considerable overhead for many folks, and we want to make it easy to publish and still have control and avoid lock-in. We even see folks doing hybrid approaches, e.g. using Leaflet to publish (for easy to use CMS + nice social features) but also pulling published data to render directly on their own website.
It's very different from what you get with a concentrated single platform like Substack (or Instagram, YouTube, etc) as far as audience reach, and early days with the ecosystem, but I think it's valuable in a different way. It's more aligned with the open web, and importantly, it's more antifragile — there are many ways to reach people and interact with your readers, from Bluesky to Leaflet to other reader apps, search tools, etc. Network effects aren't there yet to the degree of Substack, but a lot of cool things are emerging and it feels like an exciting time to build here together.
I just have website.com and my Substack is subdomain.website.com. If I ever wanted to move off (I definitely don't!) I could keep all the urls exactly the same with self-hosting.
But substack solved distribution (and community, and bookkeeping, un-distribution etc) and it solved getting paid for my writing, which is not enough to live on but its definitely significant and well appreciated. It is worth much more than its fees, because the counterfactual is that I don't have any of those things. I think it's a huge mistake to lump those together as "convenience", its a lot more than convenient!
The only important thing to me about having a non-substack website is that its good to have a place for more permanent information, lists, contact, etc. But even for many writers, that kind of stuff becomes stale so quickly that the personal sites don't tend to matter much, or even make them look worse! The floating social network spaces are much more valuable. Even losing my x.com would be much worse to my day-to-day life than losing my domain, though I may wish it were otherwise. And I cannot replicate that elsewhere. The social networks are big because they have genuine utility.
105 comments
[ 0.17 ms ] story [ 68.2 ms ] threadIf you already have a Substack, you can also easily migrate to Ghost. Since it is open source, you can also host it on Hetzner, if you want to manage it yourself.
[^1]: I can't stand how slow and tracking-heavy substack is, but the problem of "send email and not get filtered as spam" is non-trivial.
RSS could be it, but it's too niche. Social media is kinda it, but algorithmic feeds reward political clickbait and just because someone clicks "follow" or "subscribe" is not a guarantee that they will ever see your posts. Substack gives you a way to push content to your subscribers without an intermediary deciding what they get to read.
So no, there's no special value to having a website or syndicating across the web. There's a lot of value in backing up your Substack subscribers' emails so that you can move somewhere else down the line, and the nice thing about Substack is that they let you do that. If they stop, that's a trap.
This is false.
It's more accurate to say that "no one will visit your website if you do not properly setup a distribution ecosystem".
It's hard work. But it works. All of my companies have been built by writing online --> distribution --> people finding my/our stuff.
Your experience of 'doing it for decades' reveals that publishing, in of itself, does nothing. And if all people do is publish (without the distribution engine), then, I agree it's a waste of time.
I write 1 hour per day. I spend about 2 hours working on distribution. Sometimes, I spend 4 hours on distribution.
As somebody who has made a lot of money publishing on the internet you absolutely can get people to read your website organically but it takes specific strategies and you can't just write about whatever you want however you want and expect traffic.
Getting a list of your existing subscribers' emails from Substack in order to migrate notifications to your new platform (hosted behind the same domain name you own) is of course an important part of moving, though.
The argument from the article is that you should be hosting your writing on blog.mywebsite.com, not mywebsite.substack.com, even if those two pages are identical and are both hosted by Substack. That's the entire point it's trying to make.
Whether or not your readers visit your website or consume your content entirely through email notifications isn't relevant to the point the author was trying to make. Because despite your absolutist "no one", some people will visit your website, and having a stable location that you control yourself is important. (Also please consider that while you may have been publishing on the internet for decades, your experience may not be universal.)
It is absolutely crazy to me that anyone with a serious web presence doesn't have their own domain name, even if that website is backed by someone else's hosted platform.
And potentiality lose all your precious posts and reader discussions in the process? That's part of the special value of having a website.
I've been subscribed to a few website/blogs newsletters for years and they appear to work fine, and I think the owners are not particularly technical, there's WordPress plugins.
Having a substack shows that you are time rich, yet at the same time, it does not come with overtones of vanity. Serious discourse allegedly goes on with substack, if you are writing there, then you are rolling it with the pros.
Yet every platform goes through phases, ending with the inevitable 'enshittification'. Soon the reader will see substack as a byword for best avoided, much like having to download a PDF or open an inevitably paywalled mainstream media news article, not worth the click.
With one's own website you are outside of the loop, and the theory still holds that, if you have anything worth seeing, they will come. However, most people will stay on platforms until there is something to actually buy.
Recently I was doom scrolling until I came across this vacuum cleaner for cats, that enables you to harvest the fur. I want this as a joke present for a cat I know, so I was prepared to escape the platform to buy the product. If it was a lengthy essay on how to make felt clothing from cat fur on substack, then I probably would not have clicked. Yes I am that shallow!
Hence, if you have something to sell, then an independent website is what you want, and a sales funnel to get people there. This does mean social media, the newsletter, SEO, the substack and even paid advertising.
Not everyone has something to sell though.
We've seen it so often.
I thought it too, then I broke the RSS feed on my blog and someone complained immediately.
It's very hard to gain readers now on independent websites. Google search is dead (very few people now search for tech content), social media platforms penalize you for posting links and so on.
You can get a few thousand subscribers on Substack just by being consistent and interacting with other people. Now try gaining 1000 subscribers to an e-mail newsletter or RSS from your personal blog. People who tried it know that 5,000 views on your blog can convert to a few subscribers, and you need to get those 5000 somehow first.
A lot of people just repost their articles to substack for a reason. It's not forbidden. You can repost them from your personal blog.
I get to use Substack for email distribution (which would cost me hundreds of dollars a month using most other solutions, I have 66,000 subscribers now) but my own blog stays the original point of truth.
Here's the tool I use for the copy-pasting: https://tools.simonwillison.net/blog-to-newsletter
Substack doesn't have an API for composing a newsletter, but their rich text editor DOES accept copy-pasted data - and copy-paste is the universal API.
If I get it, you're basically using Substack as an email platform. So the blog (the "original") can use Wordpress, Ghost, whatever ; and this is the canonical place that all articles go to. But then you duplicate the content onto Substack so it gets pushed out as emails.
My understanding of what it means:
- the blog doesn't have its own subscription system ; you link out to Substack for that. So you must be massively losing out on blog-driven subscriptions because of the much higher friction (vs having the pop-ups directly on the blog)?
- all of your content is duplicated between the real blog and the Substack copy. How do you avoid Substack cannibalizing all of your blog's traffic, given that they are a bigger domain possibly better optimized for SEO?
I use Substack for email distribution too. For the website side, I built an open-source blogging platform called Jant (https://jant.me) around these needs: posts appear on the homepage by default, posts marked as Featured are included in RSS, and posts can also be unlisted. It also syncs everything to GitHub as Markdown, in a repo that works as a complete Hugo site.
I do like the Indie web, and to me, it is more just the way the internet was/has been/needs to be. What is missing are neutral kinds of payment layers/vendors that won't pull your funding if you say something someone somewhere doesn't like.
A different kingdom to be sure, but you can always pack your bags and push the repository elsewhere. There’s something quite pleasing about having everything handled in git too.
Plus there's just a level of control over the design and features that you can't get elsewhere. Want to make the site look completely unlike any other? It's 100% doable, as plenty of blogs posted here show very well. Want to add a new feature like polls or surveys or quizzes or interactive infographics or what not? You don't need a third party service or some premium account, you just add it yourself.
Running a website is like owning a home rather than renting one. You decide what furniture, what colours, what utilities and service providers, whether you want pets, etc.
[1] https://elizabethtai.com/2023/10/22/what-i-learned-from-one-...
Frankly, if writing is becoming a serious business for you, it's probably better to work across ALL of Substack/personal site/X/etc. They're all worthwhile distribution and monetization channels and can serve different purposes.
https://upubli.sh/
Surely dev.to also filled with low level articles, but at least people there spent effort to write articles then gave it for free. But those users of the previous websites mostly write it for money.
Don't get me wrong, quality articles deserve to have money in return, you can't get far without sustainable business. But writing for the sake of writing (and earning money for the quantity not quality) is what is causing those websites to be filled with shallow contents.
You combine your website/blog with that and you have a pretty nice setup that you own. You can even use RSS to allow people to subscribe to replies to comments, threads, a page, etc…
https://www.theguardian.com/media/2026/feb/07/revealed-how-s...
Natsoc newsletters are apparently fine, but showing porn is too much and you'll be moderated. Go on, tell me how one is more harmful to kids than the other.
However, discoverability is indeed a problem. If in the past we had to play the SEO game in order to get some traffic (I would crosspost in Reddit but the amount of uncalled hate I would get from an unqualified audience hardly pays off – I manage to make to the top of HN once though), now it's even worse with AI.
I agree with those who say that as much as we like to say we write for ourselves (and I do think this is true), it's as important to have contact with the public. In Le vie intellectuele Fr. Sertillanges would argue that critics help you shape the argument and make it clearer and more correct. Therefore, having a distribution channel is important. After all, if all you want is to brain dump or write as an exercise, write it in Obsidian or similar software, connect it to Git and be done with it.
Now, after I started my Substack [2] I was able to attract over ~2.3k subs to date. It's true that a lot of that came from other channels (like my YouTube channel), but in the past it was always slow and Ghost newsletter never really worked well for me. In Substack I often get recommendations from other writers, and you can also refer to people you respect as well.
If Substack ever ceases to allow you to export your posts or subscribers, then I agree the network effect won't be as decisive. Currently, I write my drafts in Obsidian so I always have a local copy, then copy, paste and refine in the Substack editor (so it looks optimized there), and press publish.
[1] https://rafaelquintanilha.com [2] https://codecapital.substack.com
If you write all your stuff in a location you control, and syndicate that out to the popular platform of the day, you can minimize your loss.
An astoundingly large percentage of my personal technical policies are guided by the idea that I want to minimize my losses after the next sudden yet inevitable betrayal.
We collaborated with other publishing apps (pckt & Offprint) to make Standard.site - https://standard.site - a simple set of standards for publishing interop that enables something like RSS but on top of a whole social network. More context: https://lab.leaflet.pub/3moomxyjssk2p
Others can leverage this to make e.g. a whole reader app where you can find everything people in your network are publishing: https://standard-reader.app
A key thing is it's very flexible, you can publish on Leaflet, or on a self-hosted blog, and make your content discoverable and subscribeable in the same way. And in either case, you own your content — even if you use Leaflet as your hosted CMS, published data lives in your PDS where you control it, and all the social graph stuff persists even if you stop using Leaflet or we ever shut down.
Self-hosting a website is great but also considerable overhead for many folks, and we want to make it easy to publish and still have control and avoid lock-in. We even see folks doing hybrid approaches, e.g. using Leaflet to publish (for easy to use CMS + nice social features) but also pulling published data to render directly on their own website.
It's very different from what you get with a concentrated single platform like Substack (or Instagram, YouTube, etc) as far as audience reach, and early days with the ecosystem, but I think it's valuable in a different way. It's more aligned with the open web, and importantly, it's more antifragile — there are many ways to reach people and interact with your readers, from Bluesky to Leaflet to other reader apps, search tools, etc. Network effects aren't there yet to the degree of Substack, but a lot of cool things are emerging and it feels like an exciting time to build here together.
EDIT - OH, I missed you're on the AT protocol, so there's the main difference already.
But substack solved distribution (and community, and bookkeeping, un-distribution etc) and it solved getting paid for my writing, which is not enough to live on but its definitely significant and well appreciated. It is worth much more than its fees, because the counterfactual is that I don't have any of those things. I think it's a huge mistake to lump those together as "convenience", its a lot more than convenient!
The only important thing to me about having a non-substack website is that its good to have a place for more permanent information, lists, contact, etc. But even for many writers, that kind of stuff becomes stale so quickly that the personal sites don't tend to matter much, or even make them look worse! The floating social network spaces are much more valuable. Even losing my x.com would be much worse to my day-to-day life than losing my domain, though I may wish it were otherwise. And I cannot replicate that elsewhere. The social networks are big because they have genuine utility.
I mean I wouldn't either if I'd managed to score website.com