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This is why we should ditch Celsius for Kelvin. I never liked how we coupled 0 and 100 to where water freezes and boils under certain conditions. Kelvin doesn't rely on non-invariant reference points.
Strange statement to say in an article specifically about water, of which both the Kelvin and Celsius derive their scale.
kelvin still has reference points - absolute zero and tripple point of water

good luck choosing which water, tho

As specialized world-class lab supplies and reagents go, that is not very expensive. Stuff like pure Xe (for space thrusters) can be more by mass.
A US gallon of deuterium water costs roughly $2,600 to $3,800, while a gallon of pure tritium water (super-heavy water) would cost about $44 million.
Interesting article but left me wondering why they don't use ¹H₂¹⁶O as the "standard water"? Surely you can make that (relatively) easily in a centrifuge by spinning out the lightest fraction of water.
Not an expert, but...

The use case for this water is calibrating ultra-precision instruments. The use case for those instruments is measuring water with normal-ish isotope ratios.

Calibrating your ultra-precision instruments to a point far away from their normal use case is asking for trouble.

most needs for such water are for calibration of instruments - many labs run stable isotopes measurements which has many applications from tracing how plants use water to measuring your metabolic base rate .. so the main use case it to calibrate instruments because it's really difficult to have an absolute measurement of stable isotope ratios from first principles - and the ratios are so small you typically express them in relation to standards like VSMOW
Just remember that if you decide to brew up a cup from VSMOW you have to do it in strict conformance to ISO 3103.
Slap the 'organic' label on it and sell it at restaurants for $150k/L. It will sell.
I can't help but read VSMOW as Very Standard Mean Ocean Water.
I got mine at a NIST surplus sale for just $55k/gallon. I think it was mismarked.

OK I just made the whole story up

Idk I feel like if you bought in bulk you would get a discount on the additional mL purchased.
So to fill a typical 20,000-gallon pool with this water would cost $2.4 billion.

That might even give a trillionaire pause.

I hadn't put much thought into why it was called "Vienna Standard Mean Ocean Water".

My first hint should have been that Austria is landlocked.