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Isn't the whole problem that it is impossible to determine if content is AI or not? Doesn't this make it impossible to prove under 'innocent untill proven guilty' unless you're really blatant about it?

And isn't this easy to sidestep via plausible deniability and using middleman outside of EU borders?

So bad actors, especially ones outside of EU, can just continue to operate as is and ones within can just outsource the 'bad' work outside.

AI disclosure makes sense, but it should be a short list in standardized label format.ie AI used for code, assets, text, etc.

The problem is what we(as society )try to sidestep: is to have content creators(including major traditional media) be held responsible for content they provide.

I wonder if this will just end with "may contain AI content" labels on everything instead of achieving something useful.
What for?
Natural response to internet stuffed full of fake humans promoting dubious supplements with potential health risks.
Honestly don't even know how to feel about this regulation. I think in principle I like it. If one uses AI to generate content on a topic and is not actually checking its accuracy, why not force them to label it.

What practical benefits this might have in the long term I do not know. Perhaps an implicit trust in orgs/individuals who actively tag AI-generated content.

If one is known to tag AI-generated things as AI-generated, the un-tagged things have more weight as being original. To be honest I don't think this is a likely outcome.

Looking forward to all the AI bots on Facebook, Instagram, Twitter, HN, etc to suddenly have a label added to their posts.

I have a vision of millions of social media "influencers" suddenly finding out they have three actual followers. And they're all their own grandmother.

Why would any of those follow EU regulation? The bots aren't in Europe, and the companies don't reliably know who's a bot.
I think it's more accurate to say that the EU legislates labelling AI content. Enforcement is another matter, as we've already seen with things like WEEE.
You will now be able to witness evolution akin to the one that "made in Germany" and "made in Japan" went through and in just short few years. Fun!