BMW's in-car Spider-Man ad is villain behavior (theverge.com)

Other companies will take cues based on how well this goes. The only way to prevent every single device you own becoming a billboard is to raise hell whenever a company tries it.

[dupe]: I didn’t realize that when I posted this originally, but this was posted here a few days ago: https://news.ycombinator.com/item?id=49130756