With the em dashes and the conclusion "This was not called execution. It was called retirement." I expect a lot of people would believe today that these title cards were written by an LLM.
The credits at the start are off centre, biased to the right hand side.
The prose that follows is fully centred, so it hangs to the left of the actor names, and it has a little bit of rich formatting. It's not even good prose because it is overloaded with emdashes, almost as if it's direction. People will say this is like AI but even AI has more restraint than this.
So the fucking amazing title card for blade runner is a studio intern scrolling the first couple of pages of the screenplay through an overhead projector. Because it follows the exact format of a screenplay.
But really it is the audio that is doing all the work. That is ominous and spooky and futuristic as hell.
The complete opening sequence of Blade Runner is "fucking amazing". The entire movie is "fucking amazing". It is a beautiful, visually stunning masterpiece that I will never tire to look at complimented with a Vangelis soundtrack that ranks as one of the best in all of cinema. And a performance by Rutger Hauer that is pure artistic mastery. And has a woman ever looked as seductive as Sean Young smoking a cigarette as she's being interviewed by Harrison Ford at Tyrell Corp? Speaking of the opening sequence, even that computer animated Ladd Company tree is cool and which I have only seen one other time in "Outland", I think. The music that plays as that tree is being rendered seems to announce you are about to witness something extraordinary.
I agree. I think some creations are absolutely rare, unique and unlikely artefacts of culture and circumstances. Technology, people, means, vision and all sorts of other aspects had to collide and conspire to bear fruit to these marvels. Especially for big team projects such as movies. Another examples that come to my mind are computer games StarCraft: Brood War and Bioshock: Infinite. Complex visionary collaborative projects resulting in absolute perfection. Wow, just wow. Humanity truly can be amazing if it gets its shit together
I feel like I should have my eyelids taped open strapped into a chair in a very dark room with this being projected on a screen with a loud sound system as part of the resting period between waterboarding sessions because I refuse to telling my inquisitors the answers they are asking.
It's a classic malicious compliance. "We're obligated to put these credits on the screen" even though it's impossible to read all of it without stopping.
Well, besides the language and the typeface, the other element of this sequence at the beginning of Blade Runner that makes it so special is the accompanying score by Vangelis, and the sound effects that start with twinkling computer notes and gradually build in volume to explosions and the whoosh of futuristic vehicles. It effectively immerses viewers into this incredible world and story.
I was never a big 1980's synth music guy, but for some reason I always enjoyed the soundtracks Vangelis made. Not only for this movie, but also "Chariots of Fire", "Antarctica", &c.
I’m actually curious if they made these black on white and then inverted it in post - the red is a little too deep, and there’s some interesting shadowing on the text, whereas if you invert the video, it’s incredibly crisp. Hard to really tell after 40 years and a YouTube compression algorithm, but it seems like it would’ve been easier to do it that way in the pre-digital era.
IIRC early copies of BladeRunner in the digital era, like the original DVDs of this, really suffered from the lack of detail on red, specifically, from the 4:2:0 color space encoding ( https://spearsandmunsil.com/portfolio-item/choosing-a-color-... ). So some level of oddity around red could come from that.
While what you’re seeing is almost certainly a compression artifact or digitization difficulty (keep in mind, theater screens were the target media,) it was almost certainly a product of phototypesetting, so it would have to be inverted at least once. In phototypesetting, you’d load a large dark negative with a typeface developed into it into a phototypesetting machine. A typesetter would enter the text and whatnot into the machine, and the machine would locate the appropriate letter on the film using some kind of timing mark (the machines were all different) and as the letter passed over the target area, it would shoot light from xenon bulb through it to develop that letter, in the correct place, onto the target film. This is how a lot (most?) typesetting was done in the decades before digitized fonts were a thing. That’s how they got such nice clean lettering on posters and things like that.
I don’t know for sure, but they probably shot a negative of the completed type with a red gel behind it to get the final frames.
This seems like a lot of verbiage to say 'I found a video of an early version of the Blade Runner opening titles and they're surprisingly ass,' an observation I heartily agree with.
Some of the things he's gushing over have a very prosaic explanation, eg the capitalization of NEXUS and TYRELL CORPORATION. Whenever a named entity (human or prop) makes its first appearance in a movie script, it's capitalized to indicate that it's a story element that will require continuity, the art department, and a budget of some kind. This convention is so intuitive to even the casual reader that I'm surprised it's not employed more often. I agree with the other person who observed that the ark red of Replicants is an unfortunate artefact of the optical transfer process, but it does do a good job setting the viewer up to be scared right from the outset.
I've always assumed the title cards were one of Ridley Scott's concessions to the studio that loved the movie but were terrified about how to sell it to the public, like the eoriginal gumshoe voice-over that explained a lot of the story in the style of an old detective novel.
Small Caps were a thing when I was a typography fan. They aren't just smaller versions of caps, they were specifically designed for in-text use as opposed to display use.
I also appreciate this was before the trend of animating the opening credits by increasing the kerning. I'm sure graphic designers today would consider it boring and low effort/energy. It's giving lame. Or some such criticism.
This makes me think - should we be using non-monospace fonts for coding agent chat to improve readability? Wonder if we can get Claude and Codex to do that automatically in supported terminals
> Here are the six that have made my cut [...] The question is: how do they make you feel?
Feel, schmeel, I'd have vetoed Berkeley Mono right away for the very practical offense of making 0 resemble O. Even in my pre-coding youth, I already had an inordinate fondness for the disambiguations of OCR-A [0]...
> HARRISON FORD
Hold up... Why is that one twisted!? Is it an optical illusion? Am I going nuts?
Nope. I opened it up in GIMP and I'm not (that type of) crazy: The H is ~4 pixels higher than the D, as if the whole thing was rotated by 1° clockwise. However the same rotation isn't present on the which appear cards immediately before and after.
I assume this is subtle quirk introduced the video-editing process, but if it happened today (instead of back in 1982) I could entertain the idea that it's One Weird Trick intended to attract viewer attention via subtle wrongness.
I love typefaces where the italics look very different from the non-italicized font. The combination of that and the brownish red color used for the word "Replicant" does such a great job of leaping out and cutting through.
Incidentally, I just went through a "what font should I use in my terminal" journey for the first time in a long time recently and took a long wandering trip back home to Source Code Pro. There's something about how round and open the letters are that's very readable to me. Compared to a more typewritery tech-y fixed width typeface, it just parses really easily to my eyes.
This is interesting for me as the author mentions in the opening line that he basically is a slave to the machine theirself and the only freedom they got is in choosing the font space of their user interface.
And then they go on about the intricate details of some artistic choice 40 years ago. How the human touch and deliberate decisions were made..it all eclipsing in it being about a movie where the machine rebelled.
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[ 2.2 ms ] story [ 49.7 ms ] threadThe other was in Terminator 2 with how agreeable LLM's will be regarding new information.
Terminator/T-800 tests his foster mother's identity with a phone call.
Terminator impersonating John - "Hey Janelle, what's wrong with Wolfie?" (using a fake name instead of the dog's real name, Max).
T-1000 "Wolfie's fine," the Terminator hangs up and tells John "Your foster parents are dead."
Maybe that’s the origin of its use of em dashes.
It “feels” that’s what an AI should use, it is told it is an AI, therefore it should use them, thus does.
Haven’t read the alien article yet
The credits at the start are off centre, biased to the right hand side.
The prose that follows is fully centred, so it hangs to the left of the actor names, and it has a little bit of rich formatting. It's not even good prose because it is overloaded with emdashes, almost as if it's direction. People will say this is like AI but even AI has more restraint than this.
So the fucking amazing title card for blade runner is a studio intern scrolling the first couple of pages of the screenplay through an overhead projector. Because it follows the exact format of a screenplay.
But really it is the audio that is doing all the work. That is ominous and spooky and futuristic as hell.
I love the whole movie and soundtrack with the same enthusiasm as you, it's one of my favorites, but that scene with Rachael is something else.
Yes, they got small-caps spacing right: hardly amazing. And what about the "feeling" the article talks about? Where is it and where does it come from?
https://www.youtube.com/watch?v=wNtxgxYY7sI
https://fontsinuse.com/uses/61211/enter-the-void-title-seque...
It's a classic malicious compliance. "We're obligated to put these credits on the screen" even though it's impossible to read all of it without stopping.
I think I was too sober to really enjoy it though
The Blue Max, Ben Hur, the first Star Wars, Lord of the Rings, Dr Zhivago, Fistful of Dollars, For a Few Dollars More, and, of course, Blade Runner!
I don’t know for sure, but they probably shot a negative of the completed type with a red gel behind it to get the final frames.
Some of the things he's gushing over have a very prosaic explanation, eg the capitalization of NEXUS and TYRELL CORPORATION. Whenever a named entity (human or prop) makes its first appearance in a movie script, it's capitalized to indicate that it's a story element that will require continuity, the art department, and a budget of some kind. This convention is so intuitive to even the casual reader that I'm surprised it's not employed more often. I agree with the other person who observed that the ark red of Replicants is an unfortunate artefact of the optical transfer process, but it does do a good job setting the viewer up to be scared right from the outset.
I've always assumed the title cards were one of Ridley Scott's concessions to the studio that loved the movie but were terrified about how to sell it to the public, like the eoriginal gumshoe voice-over that explained a lot of the story in the style of an old detective novel.
Fyi.
Feel, schmeel, I'd have vetoed Berkeley Mono right away for the very practical offense of making 0 resemble O. Even in my pre-coding youth, I already had an inordinate fondness for the disambiguations of OCR-A [0]...
> HARRISON FORD
Hold up... Why is that one twisted!? Is it an optical illusion? Am I going nuts?
Nope. I opened it up in GIMP and I'm not (that type of) crazy: The H is ~4 pixels higher than the D, as if the whole thing was rotated by 1° clockwise. However the same rotation isn't present on the which appear cards immediately before and after.
I assume this is subtle quirk introduced the video-editing process, but if it happened today (instead of back in 1982) I could entertain the idea that it's One Weird Trick intended to attract viewer attention via subtle wrongness.
> we obsess over the details.
"I'm doing my part!" <Starship-Troopers salute>
[0] https://en.wikipedia.org/wiki/OCR-A
https://usgraphics.com/products/berkeley-mono
And by the way, this website is fantastic.
Incidentally, I just went through a "what font should I use in my terminal" journey for the first time in a long time recently and took a long wandering trip back home to Source Code Pro. There's something about how round and open the letters are that's very readable to me. Compared to a more typewritery tech-y fixed width typeface, it just parses really easily to my eyes.
And then they go on about the intricate details of some artistic choice 40 years ago. How the human touch and deliberate decisions were made..it all eclipsing in it being about a movie where the machine rebelled.