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Owners of data centres don't have any skin in the game. They are not affected by the negative consequences of the data centres. However, any rise in electricity prices, environmental and noise pollution, and the loss in property value primarily affects local residents, not the owner of the data centre.
I'm glad the article calls out early on that the data center issue is largely a proxy for the general hatred of AI. Data centers were generally tolerated until recently. You could make the case that the marginal creep of the internet further into our lives was already hurting us more than helping us, but there was no significant backlash before it started to take the form of slop.