Didn't read because paywall, but why is everything always about gerational preference shifts?
Why can't it be the much simpler explanation: movies have sucked, so no one went to see them? Recently good movies came out, so ... more people are going to the theater.
Maybe because they are finally making good movies again? Up to the mid 2010s you could just decide to go to the movies and there would at least be one movie you wanted to watch. Last five years have been there is a movie a month at most.
It's funny to think back to some of the stronger predictions that were made in the covid era about how changes in the world were going to be permanent. Such as that movie theaters were finished. No, there was demand before covid and there's demand now. Most people don't want to sit in their house all day. There's a whole world out there.
I stopped caring for a couple of years during the Marvel slop era. Lately me and my girlfriend have gone to watch movies like the Backrooms, Obsession, and that has reignited my interest in movie theaters. Even though the food is really overpriced, it's fun to watch a good film, eat some popcorn.
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[ 3.4 ms ] story [ 30.5 ms ] threadMy submission got flagged, so may the odds be in your favor!
I think it is an interesting story.
Why can't it be the much simpler explanation: movies have sucked, so no one went to see them? Recently good movies came out, so ... more people are going to the theater.