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I agree that the users have won. Despite everybody's initial whining about Apple Maps, our options are much better now than prior to the shake-up.

Totally off-topic, but that's a really obnoxious photo. Why is the author mean-mugging me as I'm trying to read his article? It's distracting, and makes me wonder why I should bother giving him my time.

I totally agree with you. These companies are great because they always think about the users. The users won. For this story, I love Apple for such a great device and I love Google for such a great app. I just need my directions.
I vote for none of the above. Let's try not to be pawns in all of this (difficult to achieve I know).
I'm going to be admittedly contrarian and claim Apple, along with their users, won. After all, they got turn-by-turn navigation from Google for free which supposedly Google was wanting to license to Apple for a considerable sum of money.
Perhaps, but there is an undeniable PR cost that Apple has paid in having to stand around waiting for Google to come rescue their users from a terrible product.

That said, I don't think anyone outside the tech news echo chamber actually cares about this crap. But it definitely has shown the tech world that are chinks in Apple's armor.