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Title is a bit misleading. Article says

> “by urging firms”

Hardly a “requirement” and I’m fairly confident that 100% of the companies will choose the “explain why they won’t disclose” option.

I assume it’s the first phase. Based on how companies respond they can enact more rules.
“ The draft was drawn up amid growing concerns that texts and images may be used to train AI models without consent”

Who should tell them?

they know, the phrasing is deliberate after revisions from legal..
Good luck enforcing that.

Though with AI-powered ghiblification it's pretty obvious where some of the training data came from.