63 comments

[ 0.16 ms ] story [ 40.6 ms ] thread
Easy mistake when there are 7 Allianz Stadiums in the world

https://www.allianz.com/en/about-us/brand/partnerships/stadi...

And it was probably 8 when they were designing the medal but Palmeiras didn't extend the naming rights contract https://en.wikipedia.org/wiki/Nubank_Parque

I always thought these corporate naming deals for stadiums were gross. I remember when Canadian stadiums had names like "The Coliseum" and "The Skydome" instead of "The Roger's Center".
Wait til you see the names of the actual teams in the Japanese baseball league.
Any examples?
They basically embed company names directly into team names.

Here is a couple of examples: Fukuoka Softbank Hawks and Hokkaido Nippon-Ham Fighters.

Most of the NPB teams are corporate owned and named

Chunichi Dragons > Chunichi Shimbun (news corporation)

Hanshin Tigers > Hanshin Electric Railway

Tokyo Yakult Swallows > Yakult Honsha (yes, the probiotic milk beverage company)

Yokohama DeNA BayStars > DeNA (ecommerce/mobile games/online services)

Yomiuri Giants > Yomiuri Shimbun (media conglomerate)

Chiba Lotte Marines > Lotte Holdings (related to the South Korean Lotte Corporation mostly known for their confectionery and ice creams)

Fukuoka SoftBank Hawks > SoftBank (I think everyone knows them on HN)

Hokkaido Nippon-Ham Fighters > Nippon Ham (food processing)

Orix Buffaloes > Orix (investment banking)

Saitama Seibu Lions > Seibu Railway

Tohoku Rakuten Golden Eagles > Rakuten (I think everyone knows them on HN)

Real pro cycling teams:

    SmartStop-Mountain Khakis p/b Jittery Joe's

    Bodysol EuroMillions Pôle Continental Wallon
https://en.wikipedia.org/wiki/UCI_WorldTeam#2026 for this year's crop of linoleum manufacturers, insurance companies, and sportswashing petro-states.
I mean F1 teams are literally named directly after their corporate owners too (who are not necessarily the ones designing the engines/...) and people seem to love that.
Those two teams are/were not professional.
E-Sports teams are still the funniest here. From Shopify Black/Rebellion Gold to T1.
Lower league european football kits are my favourite, there is a team behind the ads

https://files.catbox.moe/a3fxhw.webp

https://files.catbox.moe/0op34u.jpeg

My favourite is MAC³PARK Stadium, the home of FC Zwolle in Zwolle, the Netherlands.

It is named after MAC³PARK, a collection of extremely boring business parks (ie office buildings in an industrial zone). The business parks in question are in nowhere near Zwolle (for Dutch standards).

That's the closest to Nascar I've seen yet. At the same time, I'm still a fan for the idea that elected officials should be forced to wear their sponsor's logos on their suits like this as well.
There would be a bunch of Super PACs with a fabric swatch as a logo.
"BC Place" is still BC Place. It was the only World Cup venue that didn't have to hang drapes over its real name.
I get why they do it, but at the very least it should be "sponsor name real name", not "sponsor name generic description of arena".

Spotify Camp Nou is annoying and worse than Camp Nou, but at least there is some soul and belonging. "Spotify Arena" would have been disgusting and empty.

It always boggles my mind when fans say "so and so at the AT&T stadium"... Until a new sponsor comes in.

>so and so at the AT&T stadium

In at least one town with a stadium of that name, most people do not refer to it by that name. Instead, it is referred to as Jerry's World for the owner of the franchise.

Concert venues are another naming rights area that is confusing. There's one in particular that has had its name changed so many times that I do not know what it is currently called. Instead, it is often referred to by the original sponsor by pretty much anyone of a certain age. Even if you call it the older name to younger people, they know which venue. Some names stick.

Capital One Arena is the current name for where the Washington Capitals play at home so that's an example that kind of works.
Yes. Or in case of Berlin where whole places and other places get renamed when the sponsor changes. O2 Arena -> Mercedes Benz Arena -> Uber Arena. Even other locations around it changed as well as the plaza name.
And when a FIFA world cup is hosted the stadium gets renamed for the duration if the stadium‘s sponsor isn‘t a FIFA sponsor.
I much rather have corporations waste money funding sports that some people enjoy, than wasting it on commercial campaigns that does nothing but burn money and steal our attention.
It's easy to say behind the comfort of the keyboard. For a sport team to exist and survive, there are only a few options:

- Charge the fans more, revolt guaranteed, "forgetting the root, ungrateful" and all that.

- Merchandise. Now teams change jersey every year -- with home, away, 3rd jerseys. Game, practice, and many more variations.

- Beholden to the leagues. Premier League is prime example, or for a scandal see European Super League.

- Advertising. Well, you know how HN hate advertising.

- Sell out to the highest bidders. Red Bull, private equity (Liverpool, Arsenal, etc.)

- Find a sugar daddy. Oligarchs or nation states (Roman Abramovich's Chelsea, Manchester City, Paris Saint Germain, Newcastle)

Pick the least evils.

Bayern Munich's stadium is one of the more famous in the world. More interesting that 0 people recognised it in the design process.
It's only famous if you follow soccer/football.

How many Australians know what is the Staples Center? The Soldier Field? The Wrigley Field? How many Americans can recognize the Oval or the Melbourne Cricket Ground?

Coulda been worse. At least they showed a Munich stadium and not the Berlin Sportpalast.
The government of New South Wales (the Australian state of which Sydney is the capital) commissioned a corporate logo depicting a waratah (the NSW state flower) and got one showing a lotus. They still use it on everything.
And they just flat out told everyone who pointed it out -- nope, you're looking at it wrong; and anyway we already paid those consultants so we'd better use it, what?
"Good enough for Australia" is a phrase I frequently heard from Aussies. There seems to be this attitude there that they're a frontier country where one improvises (half asses?) everything.
Pretty much. A lot of the innovations of our nation, come from that. Things like utes, inflatable escape slides on planes, race cameras, are all "hacks".

But considering you can still see the gold mine which caused the foundation of my town, it isn't that surprising. We might not be the battlers we believe we are, but there's still a history of a people all around us.

"Australia is a lucky country run mainly by second rate people who share its luck." - coined by social critic and journalist Donald Horne in his 1964 book The Lucky Country.
On the subject of flowers, the late Donald was a friend of a family friend who came over one night and after drinking a huge amount of wine decided in a midnight fit of inspiration (when we'd all gone to bed) to rearrange flowers throughout the house. We woke up in the morning to find little bits of flowers everywhere except the vases! Sadly, she passed away recently but it became a running joke in the family. Good sorts.
Why use ai to write nonsensical comments like this.
Hahaha, thanks that gave me a laugh. I assure you my nonsense is natural.
It confuses he and she, and makes zero reference to the comment it’s referring to, and is generic nonsense.
Nonsense is an nor-Englishman declaring correctness on an Australian thread, moreover one involving both botany (the English famously felling theirs), and wine! Stick to your corner and install some air conditioning, mate. The Italians would understand, for they are also a wine-drinking people.
Using personal attacks are against the rules.

“On the subject of flowers” seems a nonsensical opening to a thread not on the subject of flowers. But everything else has confirmed the generally second rate theme of Australians even though yours is a third rate usage of the English language.

I'm disinclined to agree that identifying you as an Englishman is a personal attack. While your nationality is certainly a shame, it doesn't automatically make you an uninformed zealot with a penchant for airs of authority.
Wow, that always confused me since moving here. I thought I didn't know what a Waratah was, but no, it's the logo that's wrong.
The pun in this follow-up makes the whole mixup worthwhile: https://www.bbc.com/news/articles/cn4n4l1yyvro

"'We're not going to run from it': Sydney Marathon laughs off medal error"

I guess they are laughing it off because it was another Allianz sponsored stadium depicted, and they got the OK from Allianz to make the joke as it is free attention.

If the AI design had chosen a non-Allianz branded location I bet the response would be different.

The race has nothing to do with the stadium, other than running past it. They don’t have to get permission from anyone. Also, there’s no evidence that AI was involved, it could have just as easily been some designer googling for “Allianz Stadium” and illustrating the first thing that came up.
Years ago I was doing internal login pages for pay day loan insurance saas. Decided to put their logos to avoid mixups. Just googled. One was named Vision, copied logo from https://www.visions.ca figuring they did land on the side. Couple years later I realized my mistake & fixed, nobody else had said anything
I'm very sceptical they paid a designer to redraw all these.
Feels kind of pathetic high-schooler level response... "oh well, we're just going to laugh it off, please join us. Enjoy your sloppily* made medal!"

* whether AI-assisted or just lazy human slop that went unnoticed up all the chain.

My own footnote reminds me of this other slop: https://www.theguardian.com/world/2026/jun/06/starbucks-sout...

> It turned out some managers who approved the campaign never opened the email attachments showing the marketing material.

Slopperly reusing artwork isn't really that funny.

I assume if it was licenced correctly it'd be pretty clear this wasn't a Sydney landmark from the metadata which they'd have to check to confirm licencing.

Classic QA oversight—someone missed a simple validation step in the design pipeline before pushing to production. Always audit your dependencies first.
Someone vibed the medal design
Model bias towards northern hemisphere
You can tell it's an Aussie medal because all landmarks are depicted upside-down.
TCS. Say. no. more.
Allianz Marketing Head: My son's new favorite website is "Hackernews". They do not run ads, so how can we get the attention of their audience?
(comment deleted)
At least it wasn't the 1936 Berlin Olympics stadium...