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Goranek
What a nice time to announce service like Instagram :)
mhmtmhmt
i'm sure you won't believe but it is not related. if it would be that way we could have written cute slogans aiming at Instagram :) BTW this uproar is more about Facebook than Instagram.

Instagram is a fine place but filters have become so cliche and so 2012.

Goranek
It really doesn't matter whether or not you planned to do it, it's a good move. It's all business. You need to exploit weakness of your competition