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I'm not sure if you're asking for input on how to maybe make the game more attractive, but here are my thoughts.

Firstly, realize that most games/apps get very few downloads. It's a hits market. You're not alone. You need to have good marketing or pr to get noticed.

How did you think people would discover your app when you created it? Would people be talking about it? What would get them to talk about it?

I like that your game seems simple, but what market are you targeting? Did you think this was a game for adults? Alphabet games instinctively seem pointed at kids, so you might be fighting an uphill battle there. But that also may be your opportunity to differentiate yourself.

Have you done the research in the market to understand the alphabet games genre? Is there such a thing?

For skill based games (which I suspect this is), I think people like knowing it is a somewhat related to a skill they 'could' use in life. Not necessarily a skill they would use. I don't know if anybody cares that they know the alphabet well enough that they can pick out the 'closest letter to their previous choice'.

Compare that with something like Sudoku, and people feel like they know math and are becoming better at it, and therefore, I think, get more enjoyment out of it.

If they were improving their vocabulary, maybe your game would be more valuable.

Just my thoughts.

Do people think apps succeed automatically? Dump thousands into ppi, send out 100 emails to mobile blogs and hope for a review, buy lots of ads targeted very specifically.