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This lingered around my mind a few times on unrelated stories. But couldn't find it later (not quickly anyway) as I had forgotten how it was named.

Title shortened & to undo exaggeration. Often referred to simply as "Helsinki bus theory".

A more accurate/original source seems to be MIA, the Internet Archive had this:

https://web.archive.org/web/20200322054601/http://www.fotoco...

But I considered it unkind to have a HN submission hammer the IA. So please refrain from doing so, unless you 'must'. The Medium article does a great job of explaining the concept.

I was expecting something about how, back in the early millennium. Helsinki replaced its original surface-level bus station with an architectually interesting underground one. Instead, this is a motivational article, written in LinkedIn-speak and as vapid as one of those classic Successories posters. Also a good example about how if content is hosted at Medium, it's probably not worth one's time compared to a classic blog.