"Bruh", "Cooked", etc. make it easier for ads to track you

Use of trendy internet slang like “you’re cooked” instead of the classic “you’re fucked” or “screwed” helps ads perform accurate sentiment analysis on your text and ensures it qualifies as family friendly.

Same with “bruh” - saying “man” to a girl confuses sentiment analysis and saying “my nigga” both confuses the profiler and disqualifies it from monetization.

The more we speak like they want us to, and the less like we do in our groups, cultures, neighborhoods, the more they will be able to build models around us and control our lives.