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I wonder if they have an automation system which releases these perfectly in time with the video, or if they have some blog boy that has to post them at the right time.
They have multiple fake product "labs" with which to use as sets simply for filming these videos. I am sure one or two FTEs is plausible.
A manual operation wouldn't shock me at all. A friend used to work on Apple.com and as recently as 5 years ago the product pages were still hard coded. No CMS.
This is so hilarious, apple selling volume up and down as it were some fantastical feature and not have been present in air pods pro since god nows when.

> Force sensor with volume swipe arrives on AirPods 5, a first for the open-ear form factor, adding the ability to quickly adjust volume by swiping up or down on the stem.

Pure apple marketing juice this one.

Translation: “We took a pro thing and put it on the non-pros. Money please.”
See also:

Power steering

Jet engines

Anesthetics

Rubber tires

How grubby of them to take a high end feature and make it more affordable.

The marketing kool-aid must flow. Many other earbuds have swipe volume, but because they aren't open-ear Apple gets to claim this amazing breakthrough.
Come on, it's their best AirPod yet!
I know it's silly but I enjoy listening for the "this is our X-est Y yet" during these events. It's incremental improvements I enjoy, but it's like a mini trope for me.
why not? lets not talk about it, people like this gonna say we are highlighting a new feature on a non-pro model
Of all the marketing to complain about, this seems super tame. Wait until you see "gluten-free tortilla chips" at the supermarket. :D
There are tortilla chips that do contain gluten, or are cross-contaminated with it. A gluten-free label means they guarantee <20ppm gluten in the product. That’s useful info!
Actually in the event they presented it exactly like that.
The Pros don't fit my ears even with the smallest ear tips. I definitely welcome bringing that feature to the regular model.
They make aftermarket tips that are a bit smaller. Still to big for my ears so I switched to the newer "cuff" style and am reasonably happy with them except when I want noise-cancelling.
> … apple selling volume up and down as it were some fantastical feature and not have been present in air pods pro since god nows when.

I’ve been having to throw away my earphones and getting new ones whenever I needed a new volume setting. Going up and down in the same device is truly a game changer.

/s

The swipe controls are terrible on my Pro 2s and make me miss physical buttons like on my ancient Jabra 65t. It's easier to reach into a pocket and push the volume buttons on my phone without unlocking or looking at it.
Agreed. The swipe stuff has a horrible implementation.
Wait, they added this feature that was only on pro models to the non pro ones, seems reasonable to mention?
If memory serves, it’s only on the ones with the wireless charging case. They get a few quality of life upgrades over the base AirPods, without stepping all the way up to the Pros.
Only if "pure marketing juice" means "plainly telling people about a straightforward feature they're adding to one of their products." Which like, okay, that is what marketing is, but are you suggesting they don't tell people?
Because they're being very awkwardly specific in order to make it sound like they're the first to do it.

For the average consumer who doesn't know that if you look outside of their disclaimer you'll find that it already exists and think that apple invented the feature

"For users who want even more"
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They brought a Pro feature to the base model and dropped the price. I don't want Pros because I prefer hard plastic tips.

They're not doing anything deceptive or clever.

Cheaper than last gen too.

Uh they're literally just saying they brought it down from the Pro to the regular line. I don't know why you're reading too much into it.
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Extend the Stem!!

I have no idea why Apple has made AirPods harder to handle, impaired mic placement, and limited the battery capacity with shorter stems.

The longer stems offered more room for battery, got the mic closer to your mouth, and were so much easier to handle, manipulate etc.

Can't really fathom why they shortened the stem and made it harder for everyone, themselves and users alike.

Aesthetics. Short stem looks sleeker.

Form vs. function

Honestly the stems always looked kinda dorky to me
It’s Apple so the answer is clear: shorter stems look nicer. Functionality be damned. You’re holding it wrong my dude. Nobody wants to look like they have q-tips in their ears.
Personally I prefer it. Less chance of accidentally knocking them out.
>Extend the Stem!!

Same thought as well. It doesn't have to be much bigger, but even 10% longer would be much more useful from mic placement and battery perspective.

I assume the long stem increases the likelihood it will be dislodged from the ear because it increases torque at the point of contact when moving. The first AirPods were much less secure in the ear than current ones. Reducing stem length may lower the risk of them falling out.

The long stem may have been a necessary but suboptimal engineering tradeoff to get the first version out the door. A lot of design tweaks have gone into making AirPods less likely to fall out.

The first airprods were so loose in the ear I thought the entire world was playing a prank on me when I tried them out.
The long stems were literally the same length as on their wired headphones. They encased a bluetooth antenna and battery inside their existing design.
This must be a personal preference based on ear anatomy.

The first-gen Airpods fit my ears perfectly, and were secure. When I lost them and upgraded to the 2nd gen, I was initially upset - aside from the body being fatter (and so less comfortable in my ears) they were very insecure - I couldn't even walk around without them loosening and dislodging.

I was on the point of returning them when I saw the advice online to 'twist' them into a different position. I now use them with the stalks horizontal, and they're secure. Still a touch less comfortable than the v1s, but easily tolerable.

My experience is the exact opposite. The new shape fits less well in my ear, hopefully they've chosen the best shape for most people, but the shorter stem provides no third point of contact like the old ones!

The longer stem used to have a better chance at contacting your face for some staying power. The shorter stems don't.

Longer stem means bigger case. The case on the Pro is nice, the regular one not so much.
I really miss the BeatsX headphones where it’s 2 earbuds attached to each other with a flexible cable that drapes over the back of your neck. It was nice to be able to take my headphones out without needing to hold them and they just fall over my shoulders like a necklace. Also means not having to keep track of a third item since there’s no charging case. And the whole thing is soft and flexible so you can put it more easily in your pocket without it bulging like the AirPods in a case do.

I find the “true wireless” form factor finnicky and comically easy to lose and easy to drop. I don’t really see much utility in it either aside from the cool technology flex. If they’d put the modern audio quality and noise cancelling on the BeatsX (and the more neutral AirPods response curve) I’d be first in line.

Ew no. Long stem AirPods look goofy
So weird they keep saying "Open-ear" and not ear buds. I kept thinking open air headphones which are not the same category.
What's a good naming convention? I draw a pretty big distinction between earbuds that seal and earbuds that just sit in front of my ear canal. I have AirPods Pro for when I really need isolation, and regular AirPods for when I need hours of comfortable wearing. "Open-ear earbuds" would make sense to me.
Earphones are the ones that sit in the ear, and in-ear headphones or canalphones are ones that go in the ear canal. Earbuds originally meant earphones but now means both kinds.
Oh! These aren't the pro, clearly the naming convention falls short. They do have ANC though. Interesting.
Been using the new Siri since June. ChatGPT voice is still superior!

Please Apple let me easily swap out Siri for chatGPT voice! Work together .. buy them or something. Their voice conversation tech is superior and can help save lives when driving!

They’re currently embroiled in a technology theft lawsuit.

Don’t expect it any time soon.

Yeah Im aware but it could lead to better integration and or an all out buy out.

If you have ever used chatGPT voice for directions you could forsee that super intelligent contextual directions are safer then looking at a screen. I.e. "That new mechanic is across the street from the McDonalds on Dorset," in a locale you are familiar with.

The Audio Intelligence thing they just revealed is some spyware mass surveillance shit. What the hell.
I rock a Redmi ANC earphones because.. they work and theyre like $20. Unlike these overengineered sound makers that breaks the moment you drop them.
Dunno man, I bought a cheap set once and they were abysmal, I hated them so much I just destroyed them in a rage when they started malfunctioning yet again. I got AirPods and haven’t looked back, they just work all the time. Granted I’ve never dropped them :)
> overengineered sound makers that breaks the moment you drop them.

Which ones are those? I've owned a couple of generations of airpods and dropped them probably hundreds of times (both in the case and out of it) and it has never had any detectable effect on their appearance or functionality. I even had a pair go through the wash and they still mostly worked afterwards (only issue was that the ANC performance was worse and slightly weird).

> Unlike these overengineered sound makers that breaks the moment you drop them.

You’d do your case favours by not exaggerating. My AirPods have proven perfectly rugged, I’ve dropped them plenty of times.

Not exaggerating. My daily drives are Apple products except for Airpods, and I will always single them out because (in my experience) they’re that bad.
I don't usually defend Apple products, but my AirPods Pro 2nd gen have been rock solid and taken insane abuse. I use them working on cars, runs, hiking, rain, shine, sauna. I drop them. They land in puddles. They smack concrete every couple of months. Sample size 1, but they are probably one of my favorite accessories and things I lug around with me. I use them a lot and if not love /really/ like them and nothing else has come close to the frictionless experience of them.

Although that may be in part due to vendor lock in and not sharing some of their connection handling API / tech.

have they ever improved the charging system so the charging leads dont get gunked up?

I have a pair of airpod pro 2 and i have to scrape the leads almost every day

Is that you, Shrek?
Im on my third pair of Airpods pro (replacement courtesy of Apple) and all of them had the ANC partially fail the longer i use them. I wonder why Apple still release new versions of these whem they cant even get the basics right.
Yep, I wonder why the ANC socialt is so fragile. Turns me off from buying new ones.
Have you tried replacing your eartips? I find that radically improves performance - I think they must either get clogged or brittle in a way that causes problems.

Cheap foam eartips from Amazon are even better than stock for my AirPods Pro but they need to be replaced more often.

I tried everything. Cleaning out the vents, cleaning out the grilles. The failure is not in the reduction of the ANC, but outright amplifying ambient bass into my ear. This is why I got them replaced by Apple, which in their diagnostics confirm there were issues with the ANC.

In any case these workarounds are moot, because my $20 Chinese ANC earphones work (until today) without all these fussing around at all.

I had the exact same issue with it suddenly amplifying bass (my air conditioner and motor vehicles being big triggers) on my AirPods Pro 3, and the memory foam eartips did actually fix it. Kind of a surprising result.

I hesitate to share an Amazon link but it might help rescue your investment if you still have them: https://www.amazon.com/gp/aw/d/B0G16F5VVP

I’ve had them for 3,5 years now and off the top of my head I can’t remember where the “charging leads” are. So it’s safe to say that mine definitely don’t get gunked up.
They already do have inductive charging. Both MagSafe, Qi. They even work on the watch charger.

That’s for all AirPod Pros, and definitely the AirPod 4 with ANC, not sure about other non pros.

There's definitely versions that do not work with all wireless chargers like the watch charger. Whatever older pair I have do not work with the watch charger
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Article reads like an ad.
Why do they all sound robotic and sterile? :-/

Let's feel some excitement in your voices!

Because most people outside of the US find fake excitement off-putting and borderline creepy.
I am outside the US.

Agree on fake enthusiam.

How about genuine emotions?

They are the actual VPs of different fields, not professional actors.

It's hard to bring out "genuine emotions" when you're on the fifteenth take of a meticulously choreographed production. You just smile and focus on not fucking it up this time around.

The only thing I really want is significantly improved battery life (that could last for an entire flight).

But in the end, it'll be the desire to eradicate the lightning port from my life that forces my hand on the upgrade

Honestly after a while my ears just can't stay earbuds anymore, it's just painful. For long haul flights (over 6hours) I also bring over-ear headphones regardless of battery life.
Another year of disappointment for me. Airpods gen 1 and 2 were the only buds I could find that fit in my funky ears perfectly. The new shapes just fall right out unless I'm constantly adjusting them. Apple may have found a more universal fit, but I'm not part of their universe.
> best-in-class open‑ear Active Noise Cancellation

Devialet Gemini earbuds are superior: https://www.devialet.com/en-us/true-wireless-earbuds/

Also, they’re French acoustic experts, so cooler and deeper knowledge.

Apples, oranges. Those Devialet look interesting, but aren't "open ear" (they're plugs) and cost twice as much. edit: almost four times as much.
Do they pair with Apple devices as easily? If I lose them, can I find them with Find My? Can I use them as hearing aids?
French ANC is similar to American but allows through a bit more accordion.
Interesting they’re adding ANC, what’s the use case for the Pro now I wonder?
Until they solve the ~250ms latency, which would require replacing bluetooth with a lower latency option, I'm not interested.
are these the airpods with the ai cameras? if so no thanks.
On Hacker News it's generally good form to read the article before making an informed comment.
> For users who want even more, AirPods 5 with Wireless Charging Case add longer battery life and on-stem volume control for $149

This is a weird product feature versioning. Would people pay an extra $20 for these two features specifically? With the AirPods 4 the upsell SKU was ANC which made exponentially more sense.

The differentiating feature is the Wireless Charging case, which they've had a separate SKU for forever.
^ knocking it before anyone on earth tried it- minus apple
I would pay for the stem volume controls alone.

I prefer the regular AirPods to in-ear. But I still keep an old pair of Pro's around purely because the stem is so convenient for changing volume when I'm walking the dog or out for a run and I'd rather not get my phone out my pocket.

FWIW being able to effortlessly change volume with the watch dial is like 20% of my reason for wearing one.
I bought the AirPods 4 with ANC in large part due to the Wireless Charging Case.
These things have usable lifespans of about 2-4 years before the batteries start to go (depending on how low a capacity you can tolerate). It’s more like you buy the one available at the time when your old ones wear out.
I don’t know if I just got lucky or what. But my AirPods Pro (1st gen) just finally crapped out last week. And the batteries are mostly fine: the speaker blew out in the right one, and it now sounds awful. But that’s ~6-7 good years that I got out of ‘em.
NICE! You should buy a lottery ticket!
I'd happily buy the older versions for less. Which is why they don't allow that.
15% more price for 25% more battery is worth it alone. Add in that every time I adjust the volume without needing to dig out my phone, and I’ll feel even better.

$20 is a single meal at a fast food restaurant, which I’ll have forgotten about the very next day. This is a much better long term investment.

I can't get over how Apple is getting everyone to refer to them with proper pluralization, ie AirPods 5 vs AirPod 5's.
The first version was "Apple AirPods", there's two of them so it makes sense.
I would never have considered 5's. Are you implying the five is in possession of something?
I'm saying that many people do it wrong in other cases, and stick an 's' on the end (or worse, also add an apostrophe). Like surgeon generals, attorney generals, court martials, etc. I'm impressed that people aren't doing it in the case of airpods.
My lone claim to fame, now harder to track down because Twitter decided my lack of activity was somehow suspicious and killed my account, was a brief exchange with Phil Schiller about pluralization of Apple devices.

> One need never pluralize Apple product names. Ex: Mr. Evans used two iPad Pro devices.

https://www.iphoneantidote.com/blog/dont-pluralize/

$30 cheaper is a surprise for sure. Especially in this economy.
Too much competition from China. They would have bumped the price if it wasn't for the cheap alternatives from every Chinese manufacturer.
[delayed]
Moondrop pudding
Wow looks very good. I will say I've been highly impressed by Chinese consumer electronics they are often high quality, have many features, and usually are cheap.
dam I'll have to try that one
That shape will sadly never stay in my ears. The Airpods Pro barely stay in, unless I eat, talk or sweat and they're less protruding from my ear.
Idk if soundcore is the same quality but it's pretty good and half the price of the base airpods. Hard to justify paying twice as much and not getting any ANC.
Sony's WF-C510s are $70. The APPs are one thing but the base airpods I never really found to be that amazing quality-wise.

The linkbud S's are comparable in pricing tho

Is there any competition ? There is cheaper TWS with comparable sound quality, but airpod comes with whole set of features, like transparent switching between devices, or Find My network, or charging case has buzzer for easy finding.
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As a huge Apple fan i hate to say this but $20 iems sound better
They teased an AppleCare One Family plan and never explained it. wtf
$49.99 a month, up to six family members (uses previous family sharing system), unlimited devices (with some carve outs for Vision Pro). Limit of six total claims a year seems low until you realize that's every 60 days.

Available starting September 14th, 2026.

I really hate silicone tip earbuds and the AirPods 4 with ANC were game changing. Having ANC without the silicone tips was just huge for me. It's obviously not as good as having the passive isolation of the silicone as well, but it's plenty good for airplanes and trains.

Are there non-Apple alternatives that also accomplish this?

I have searched far and wide and have found nothing. I haven't even found a basic-functionality wired earbud that matches the AirPods frequency reproduction.
try their own cheapo wired earbuds, i use those all the time, no battery, happiness - they even come with usbc option so they work with the phone, too
Same here. And I was seriously impressed with how much noise cancelling the v4 can do. I will be seriously impressed again if the v5 is as much better as they claim.