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These are some pretty mild "confessions". In fact, this reads more like a short blog post trying to drum up interest in a 2 mo. old startup than a piece with any genuine insights.
Guess that makes him a 'growth hacker' :-)

More seriously though, I think it was targeted at folks who are currently not in a startup and are wondering about them, as told from the perspective of someone made the leap. When I left Sun for a startup I got a lot of the same sorts of questions from my friends who were still at Sun and had there been a blogging infrastructure then I might have written a similar piece as a sort of FAQ for them.