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How to start a sales and marketing engine?

1 points by boredumb ↗ HN
Outside of personal outreach and marketing, what are the best avenues for jumpstarting a bootstrapped product into the market without an existing sales and marketing engine?

Selling/being acquired by a larger firm with the resources, trying to secure grants, looking for a VC/partner to invest, or some other secret sauce?

5 comments

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sharemywin
Resellers/VARs, white-labeling, OEM/embedding, affiliate programs, app marketplaces, industry associations, bundling, revenue-share distribution, design partners, accelerators/incubators, licensing, open-source-to-paid, government contracts, startup competitions/prizes.