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How could those innocent employees have predicted that helping to build out a surveillance state would make them unpopular?
I'm actually surprised. The usual thing is that people don't care, or think "I have nothing to hide" and just go on with their lives. That's mostly been the case with online surveillance, tracking, etc. done by Google, Meta, and the ad industry.

For some reason, Flock became a rallying point on both the left and the right.

This ones easy, it's because the other ones provide a service people generally want, so the faustian bargain is always "Ill give you this thing I dont want to as long as you keep providing the thing I like."

Flock provides nothing direct to the consumer which means this is going to get worse and Id stake a wager they rebrand after raising their next huge round.

I think Google/Meta surveillance just feels like something painless, benign, and invisible. You couldn’t see a reason a huge corporation would really want to target you or put you in danger. With Flock, your local law enforcement has access, and that feels like a much more real threat (warrantless tracking of your real-world activity with the ability to ruin your day/life), not to mention how it’s already been abused to track exes of officers, had be easily hacked in the past, and that AI face recognition matched the wrong people.
Honestly I think the only significant difference is in branding: Flock isn't consumer-facing and is explicitly marketed for tracking people's movements. The major tech companies that make your phone, browser, maybe a few smart home devices with always-on microphones or cameras, all have more data about you and your habits than Flock could ever obtain, and with us paying for the privilege no less. I get that the average person doesn't care when the product works as advertised, but I think we really should care.
It's like nobody, left or right, wanted for or consented to the surveillance state. Nothing like shoving the biggest, dumbest camera you can find in everyone's face to rub it all in. Obviously, the surveillance state is part and parcel post-9/11, but it's too easy to ignore the tech nerds when they talk about abstract things like "privacy" and "abusing the system". Then we get visible things for them to rally against like Flock.
The bipartisan nature isn't that surprising, given that surveillance is more of an authoritarianism vs libertarianism issue i.e. orthogonal to left vs right (in an oversimplified kinda way).
One is just tech shit for nerds. The other is actual cameras watching everything that's really happening.

Idk, doesn't seem that surprising that it ruffles more feathers.

One reason is that the CEO comes off as a raving lunatic. I saw a video snippet of him ranting about how anti-flock activists are terrorists. That's going to become a classic in how not to do crisis communication.
Shame is the best driver of social change (see, e.g., Rob Reich's The Common Good).

Now we just need the same shame for broader surveillance capitalism (Google, Facebook, AI companies, etc).

I have a friend who is one one the best programmers I know. He worked for an ad tech company more than a decade ago optimizing time to respond for personalized ad delivery. He was not proud of working to act on fingerprinting to optimize delivery but it was a challenging task and he framed his part as addressing the challenge not the ethics. People in our circle where like "good for you optimizing network delivery to 50ms!" even people who despised the idea of tracking users around the internet to serve them ads.

I'm sure most people who work for flock compartmentalize their jobs to "I work on fingerprinting vehicles" or "I work on advanced OCR", or "I work on creating camera to camera trajectory graphs". This way they don't need to think about (too often) the larger ramifications of what they are doing. When the press points out what is the reality and that most people are pissed at Flock then the employees likely have to confront what they do in a way that they never had to.

I'm not sure why you're being downvoted. Perhaps it makes some people uncomfortable about their own jobs. In any case, it's not uncommon for people to moralize about something they're not doing, but given the opportunity to do that thing for some handsome reward (good pay, prestige, technically interesting work, etc), they easily rationalize their choice to participate in that thing.
> he framed his part as addressing the challenge not the ethics

I didn’t know that Arendt’s concept of the banality of evil was something people willfully embraced.

except when people have no shame, i.e the entirety of the trump admin
Unfortunately the selection effect here means that the remaining employees are gonna be super committed to thinking Flock is a good thing for the world, and will double-down on being defensive and angry any time Flock is challenged.
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My prediction: they are going to change their name and move a lot of their business to multiple subsidiary with different names. Until nobody notices anymore it's all one company formerly known as Flock.
There was a period when automated red-light cameras were really popular with municipalities, followed by significant backlash. Since then, the companies selling them have not recovered financially and the cameras never regained popularity. It could happen with Flock, too.
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I believe much of the backlash was the fact that companies were bribing municipalities and the majority of fines collected just went to the private companies themselves; https://www.cbsnews.com/chicago/news/former-red-light-camera...
They also did stuff like shortening the yellow light duration so that people got caught in the intersection with the light red.
As with may things in this sphere, that deserves jail
Shortening the yellow light duration killed people. So far, misuse of flock data has only resulted in people having undertrained cops draw down on them. But somebody's going to pull a trigger soon enough.
Maybe they'll rename to something which has only ever had negative connotations for decades. Maybe something like Palantir. Or maybe Nazgul, Leviathan, Beelzebub, Cyberdyne, or Moloch?
"Moloch" only means "Lord" in its essential consonants. It's the same Semitic triple-root for "Malik" and "Melkite" and "Melchizedek". Cognates: certainly still in widespread use today as forenames and surnames, et. al.

"Leviathan": The full name certainly strikes fear. One of my ancestors brought his family over from Scotland on the Leviathan which was a captured-and-repurposed German passenger vessel. We can imagine: it was ginormous. has an interesting derivation if we take it apart into component parts: they would be recognizable as good guys, or denim jeans I guess. Since Semitic roots standardized on the triple-consonant, we may see ancient tongues incorporated for this one.

"Be-el-ze-bub": "Lord of the Flies", of course; the implication of the English name of the novel about those good children on a desert island, who lived in interesting times. A theophoric name. Shares a root with "Ba'al" of the Tanakh. Glottal stops FTW.

"Nazgûl" -- mainly sounds like "ghoul" to us! https://en.wikipedia.org/wiki/Nazg%C3%BBl#Etymological_conno...

Godwin's Law endures

They'll change their name to Meta to get away from a scandal. I don't think that's ever happened before.
Axon which is already well established is quietly stealing Flocks market share while avoiding all the scrutiny.
Motorola Solutions is right up there with them.
What most people think of as Motorola is now owned by a Chinese company, while the US kept the surveillance technologies.
Also a lot of traffic lights already have cameras installed for cycle timing, would not be a stretch to imagine that ALPR could be added, and that would not be an outwardly visible change at all.
have a conscious when trying to do immoral things will never work out

I mean look at NSA, Presidency, etc. "no conscious, no problem!"

Just "other" victims and imply they are all criminals somehow someway and you can dismiss any feeling of doing wrong

Flock was a startup that was funded by Y Combinator. Paul Graham and the other Y Combinator people provided expertise and advice to them throughout their whole journey.

I wonder what Paul Graham says to the Flock executives now?

It's not PG, it's Garry Tan.
PG is still involved in Y combinator batches and all that right? He regularly posts about giving advice to founders on his twitter account.
In case anyone's wondering (I was). Flock was in the summer 2017 batch and more recently YC invested in their 2025 raise.
Shut down, rebrand, try some different approach to security services

Being a magnet of attention as a despised surveillance corp has to be tiring

Facebook had a good idea for hiring and retention: pay the highest, and that will boost college students' perceptions of how cool you are.

Facebook got a lot of mileage out of that, running long after public scandals confirmed the early hints of possible sketchiness, back when Google was an attractive alternative.

Though I don't know that's still necessary. The job markets are different now, since there's not many tech employment options that aren't either sketchy or reviled. Anti-AI-worker sentiment seems high lately, outside of HN circles -- much more widespread and negative than I recall any kind of perception of pre-AI tech workers -- yet there aren't a lot of non-AI employment options.

So, some Flock employees might want to leave, over ethics, social status, or company internal culture, but... if they end up at a AI company, they might soon still be seeing a lot of social negative feedback anyway.

("Hi, nice to meet you. ... Me? Oh, I work on, uh, software. ... Yeah, AI is really disrupting things in my field, too. It's been a bit rough, but we're hanging in there.")

We're at the tail end of that with Meta, which is "Just hang on and get your bag!"
I ran back to grab my towel, but my house was getting bulldozed.
It's really interesting to me that Flock was the straw that broke the surveillance camel's back, and not, I don't know, the home assistant devices from trillion-dollar advertising and e-commerce companies that listen to everything in your home.
Flock somehow stumbled into a business model that both the left and right politically-leaning groups in the US can join together in hating. That's not easy to do!
It's going to be difficult saying no in other situations where the surface product of the business isn't hated by left or right groups in the US. I hope people don't need that strength.
there will be another flock
Well, that would be avoidable if people applied the Mitchell and Webb test, asking themselves “are we the baddies?”.

If you know you are and don’t care, culture fit ! :)

This is a good case for making some laws which ensure entities responsible cannot hide from the public by white labeling, changing names, etc.

In other words, since surveillance of the public by definition involves the public, the public should have a say in how it is conducted and the companies that attempt to profit from it should have their revenue streams depend on a healthy relationship with the public.

Is YC seriously still invested in this trash?
I wonder how much of the bad sentiment is from Flock being used as an excuse for government agencies to blatantly violate the fourth amendment. If the data they collect could only be accessed for specific individuals, after a warrant is issued, I don't think the general public would care as much about the company hosting the equipment.
Until there’s real civil liabilities around how companies use and share data there will never be an economic reason for any company to respect their consumers. When the data is worth more than the core business, the equilibrium is completely thrown off. It’s the same forces pushing AI companies to effectively give away inference while their chatbots convince teenagers to commit suicide. You are the product.
That's great that they are quitting. It is not ethical to spy on fellow people.
Crazy how fast SV VCs got behind companies like this.