Ask HN: How do you sell a small bootstrapped SaaS?

2 points by hpsilab ↗ HN
I'm the solo founder of hpsilab.com, a financial analytics and API platform for quantitative research and AI agents.

I'm considering selling 100% of the product/company and have started contacting potential strategic buyers.

For founders who have sold a small software business:

* How did you find the buyer? * Did you contact founders/CEOs directly? * When did you mention acquisition? * Did you use a broker? * What mistakes should I avoid?

I'd especially appreciate advice from anyone who has sold a business for under $1M.

Thanks!

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