I'm interested in what you think distinguishes it from marketing and better UX.
From what I can tell, it seems to be a term predominantly used by startups who want someone both technical and interested in the marketing side of things, likely since they don't have the budget to hire more than one person.
I think HN seems to have a negative view of the term, most likely because it seems like such an empty buzzword. And the use of "hacker" seems to play to a childish mentality of software engineering. (EDIT: I'm thinking in terms of use like "rockstar ninja hackers" job postings)
I think growth hacking is something like the activity of setting the right analytics infrastructure in place, identifying bottlenecks in the customer lifecycle and then coming up with and testing minimum viable growth engines.
Marketing is quite narrowly defined as "the process of communicating the value of a product or service to customers."
What differentiates UX from programming and design? It's all about the objective.
Haha, I was equating it more to job postings that look for "rockstar ninja solo hackers". Childish was the wrong choice of word, and I failed to explain myself clearer. :)
"Does your call to action button stand out and is the button green or orange?"
I'm curious where he came up with the green or orange part. My intuition is that the best color for CTA button would depend on the other colors used on the page.
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[ 3.0 ms ] story [ 27.6 ms ] threadFrom what I can tell, it seems to be a term predominantly used by startups who want someone both technical and interested in the marketing side of things, likely since they don't have the budget to hire more than one person.
I think HN seems to have a negative view of the term, most likely because it seems like such an empty buzzword. And the use of "hacker" seems to play to a childish mentality of software engineering. (EDIT: I'm thinking in terms of use like "rockstar ninja hackers" job postings)
Marketing is quite narrowly defined as "the process of communicating the value of a product or service to customers."
What differentiates UX from programming and design? It's all about the objective.
Not sure folks here would agree with “hacker” being a childish term, given it’s actually the names of the site..
I'm curious where he came up with the green or orange part. My intuition is that the best color for CTA button would depend on the other colors used on the page.