Why you should be skeptical of Chitika's market-share reports (zdnet.com)

Isn't the author of the article, Ed Bott, one of those all-Windows, all the time guys? Why, yes, yes he is: http://www.edbott.com/weblog/

So, an article by a "Windows Ecosystem" guy, panning a company that says iOS and Android are beating Windows Phone hollow. Hmmm... conflict of interest, much?