Obvious parallels to today (e.g. Allbirds rebranding as an AI company)
I also didn't know until recently that there was a follow-up study by some of the same authors -- in the aftermath of the dotcom crash, removing .com from a company's name caused a corresponding valuation jump: https://home.business.utah.edu/finmc/Dotcom_Paper_JCFVersion...
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[ 0.25 ms ] story [ 4.2 ms ] threadI also didn't know until recently that there was a follow-up study by some of the same authors -- in the aftermath of the dotcom crash, removing .com from a company's name caused a corresponding valuation jump: https://home.business.utah.edu/finmc/Dotcom_Paper_JCFVersion...