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I dumped Google years ago because I saw this, among other enshitification, was inevitable. Never looked back. Life is good.
What do you use for email?
Purelymail. Really cheap, just works and doesn’t get in my way.

https://purelymail.com/

I've been on Purelymail since last December and I can't recommend it enough. It does exactly what I want in the way I expect it to.
How does Purelymail compare to Migadu?
It’s much cheaper, having an unlimited plan for just $10/year, or even less if you choose usage-based pricing. Otherwise I don’t know as I’ve never used Migadu.
Purelymail rules.

Super cheap. Has WebDAV, calendar, email filtering, etc. The docs are dead simple.

I load it with like $10 every couple years. Never worry about it.

TIL that Purelymail supports DAV. When was that added?
Fastmail. They are good.
Buy a domain, then you don’t lose your domain if you ever decide to jump to a different provider. I use fastmail currently. But I also keep my own backups.
Runbox with my own domain (which I've had since 1999). Support is great, prices are reasonable.
Get your own domain, then you're free to change provider every 2 months and nobody will realise :-).

Then you can try Migadu, Fastmail, Protonmail, Tuta, ... once you own your address (say me@noncoml.com), people won't ever know what provider you are running behind.

I also dumped google long time ago, i was around 12
Google's always done this, it's the entire reason Gmail exists. Now they're just saying it.
"might" === "absolutely will", just for the record.
They didn't allow unlimited cloud photo storage for all those years out of the goodness of their hearts.

That was all used as training data.

That was also the reason why Google Voice was created and still exists today. An unlimited supply of voice data.
Well, if we didn't have corrupt regulators, Google would have been fined out of existence ages ago.

That said it will be interesting way of exploitation. If you want to find people who have certain email content, you can serve them ads manipulating them into taking an action. Like buying a scam product / malware.

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The enshitification of Google is inevitable. It went from all the space you ever need for your email to "you are at 93% usage. Upgrade to premium" in just a few years.
Gmail has already been targeted from day 1!
Friendly reminder when you click a link in a Gmail message, Google's servers also make a separate HTTP request for that link.

For your safety I'm sure.

Why do they need to even do that? They already know the link from the email body. This is some urban myth.

If it is for click tracking there are far efficient ways to do that.

You've gotta be able to actually show me ads before you can target me with ads.
Since the comments are going to be flooded with people reactively assuming it is straight up directly accessing them, here is the actual qualification:

> [they will not use for ads] ... unless you choose to make data from these services available to other Google services that support personalized ads

So it is more reasonable than I think most people are assuming.

I think that's a much lower bar than you are assuming. It's part of their playbook to tie very basic features and integrations with these more controversial measures -- I believe that "make calendar entries from flight confirmations" is on by default and is part of their "share my data with other services" toggle. "Declining to opt out" could also count to them as choosing to make the data available. etc.
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The most charitable interpretation is that gemini might get your pictures as context by connecting google photos, then comment on the content of said pictures in its output, and then the output is used to personalize ads (like what chatgpt is doing rn). This indirectly uses google photos data to personalize ads so they have to add this rule to their privacy policy.
I don’t see how it’s more reasonable. Google constantly nags you to accept terms and conditions to get things to work.

Most likely you will agree to share it with “other Google services” just by setting up an Android phone.

> unless you choose to make data from these services available to other Google services that support personalized ads

I don't know if android has changed in the last 10 years, but my last android phone had constant popups in official google apps begging me to enable all sorts of information sharing right across google's ecosystem. The popups were constant. And it was full of dark patterns making it difficult to say no.

Google probably assumes you only see this stuff once. But if you say no, some features didn't work properly and it keeps bugging you.

I don't know how or why, but I wouldn't be at all surprised if 90% of gmail users unintentionally opted themselves in to this "choice" before the end of the year.

The Google idea of consent is “Yes”, “Ask me again every day until it’s yes”
You literally can't do anything useful with Gemini (as a Google Assistant replacement) without granting it access to everything. And I mean that in the most literal sense possible. It doesn't know the weather, the time, it can't play music, nothing.

Taken in the most literal sense possible, if you're using Gemini in any capacity today, it's authorized to use your photos to serve you personalized ads.

Why the attempt to whitewash Google here?

Also, I do not see how it is "reasonable". I find it evil and malicious. They benefit from user's data, get money and don't give anything to those who gave them their data here. That is also selfish from Google.

Not defending Google in any way, but… they did give free email, search, and other things.

The slight is that they said they wouldn’t and people trusted that would remain true. Then some moral-less, scum sucking, soulless PM convinced enough people they could make money to justify snooping on hundreds of millions of people’s private conversations and enough of those people agreed to make it happen.

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Google PMs catching strays lol.

Is it that easy at these companies to change policies like these?

As jon said, it is a frew service. Someone, somehow needs to pay for the service, bwing through something as bad as ads from your photos. We as consumers just need to be more comfortable paying a little to have these services. Immich on a vps is not that much
Don't worry, Google is a trillion dollar company. We've been paying with our privacy, our attention, our psychological health, our economic well-being, and our voice in the democratic process. Even those of us who have de-Googled are paying the price. How much more do we possibly owe them?

That said, I do appreciate that your proposal isn't to pay Google even more though.

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I believe the "other services" here includes Personal Intelligence, which Google is pushing very hard anytime you use their AI products directly. I would bet we'll see nudges in more and places. Basically, they want to make it happen.

To be fair, I see where they're coming from: if they're providing you (what they consider) valuable AI services, they would want to monetize it somehow, because that inference ain't free. And people won't pay for it with their money, because they've trained this generation of Internet users to pay with their attention.

I also suspect they have little choice, because they foresee that the old search modality (and with it, their prized cash cow) withering away pretty soon. Personal Intelligence may well be their next big consumer cash cow, and competitors are already swooping in to try to capture that market (especially Apple with its privacy pitch.)

> unless you choose to make data from these services available to other Google services that support personalized ads

Yeah.. And how do you not do that? What are the steps to not make the data from these services available? Is it now? How can we tell? What are the services that support personalized ads anyway? All of them?

Even that is a lie, from the formerly Don't Be Evil company. "choose to" != "have to opt out in multiple places not to".
This is always how it starts. Then a couple months down the road when everyone has forgotten about it they'll accidentally push out an update that forgets you weren't opted in
Jokes on them, I don't see ads anymore. I even have ads stripped out of podcasts I listen to.
Advertising is the root of all evil.

Driver of overconsumption.

Keeping us hooked on social media feeds.

Targeting children, making them use addictive products.

Making everything more expensive (because we are paying for the ads eventually).

Collecting our data.

...

100%

That's why I go to a lot of effort to block as much of it as possible for myself and my family, and to some extent, extended family and friends.

Advertising is a gross perversion of 'service' and a symptom of Uber-capitalism. It is psychological manipulation.

Its wild how bad advertising has become. I've been blocking and ignoring ads for over a decade. I rarely watch TV or streaming services. I rarely see ads.

Whenever I use other people's tech and get bombarded with ads it's a sensory overload. Not only the sound, colors, etc but just the dense amount of bullshit information. It's all lies. It's all a weird advertising version of what it is. It's all marketing wank.

Whenever I see a good number of advertisements I feel overstimulated and like someone just tried to sell me a car without telling me the truth.

I really don't understand how people stomach advertising. It's so over the top.

I don’t mind the occasional Burma Shave type ad, or this program brought to by Acme Brand Powdered Soap.

Anything that stalks, snoops, tracks, profiles, personifies, “shares”, coerces, scams, scans, or sells any of the aforementioned should be illegal and considered with broad definitions. Minimally jail time for destroying generations of culture.

Right, there's this implied old bargain, and then there's this new stuff which tries to get consumers to pretend nothing changed while violating the old rules willy-nilly.
And ALL THIS SPYING DOESN'T EVEN GIVE YOU BETTER ADS!!

When was the last time you saw an ad for anything that matched your interests, let alone made you actually buy something?

It seems like a shallow and dumb system: If I watch just a couple Russian videos on YouTube but never spoke Russian, I get Russians ads! If I fly to Indonesia but never watched any Indonesian videos ever, I get Indonesian ads!

70% of my YouTube views are games, but I only ever see an occasional ad for Eve..

Awesome.

Most of my photos (hundreds and hundreds of them) from the past week are of shitty untidy black spaghetti network racks that are completely beyond all saving and frankly require the building to be flattened and everything rebuilt from scratch.

So if this can help a company find a way to advertise a clean and humane way of solving this problem that doesn't involve me tracking down and deep frying the network engineer that left this unholy mess, then quite frankly I'm all for it any my cash is waiting.

Now Google says that it has no values, no respect, and no fear.
Here's an idea: Targeted ads against workers of companies who buy digital ads. Drown them in content with influencers showing that digital ads have awful returns, and frankly, only people with small genitals decide to buy campaigns.
But what digital ad-agency will agree to carry those ads? :P
You do realize all companies, including the most "moral" companies advertise - like Apple?
> Google won’t show you ads based on sensitive categories like race, sexual orientation, religion, or health.

Conspicuously absent from the "sensitive categories" is political leanings...

In the future political leanings won't be used for ads. They will be used for something far worse.
I've noticed now that google is cf negative, search might as well be called google billboard. they are admaxxing everything for as much rev as possible. its terrible, and i often use perplexity and chat in lieu of google search. as a matter of fact i find perplexity often produces much better results.
Ente Photos is the best alternative imo. It's super polished, lets you self-host, and is E2EE.
If you self host, why does it matter if it is E2E? What's your threat model?

What you need is encryption at rest yes?

If you have your server encrypted at rest, don't you have to manually enter a password or use a hardware key each restart? And then it's not encrypted when running.

> If you self host, why does it matter if it is E2E? What's your threat model?

I prefer E2EE services because clients like GrapheneOS, iPhones, and Macs are a lot harder to hack than a server. And I use Cloudflare tunnels for convenience.

It's also just got really good apps and UX. On par with iCloud photos for the most part, which uses the same model when you have advanced data protection turned on.

Family members, once understanding, would be put at ease by the E2EE. And many people don't self host, so when using it from Ente it's essential. And they just release the stack they themselves run.

I've considered embedding an HSM in my concrete floor, with a USB-cable sticking out to plug into the server. :)

Assuming someone either steals your entire server or nothing, it's either that, password at boot, or some remote unlock (KSM). I doubt a burglar is going to just steal your harddrive. But I doubt they'll think of opening the floor.

Can you quantify the "harder to hack han a server"? This seems like one of those risks that is superficially true, but in practice is low enough to not matter.

Where are your E2EE keys?

I went with Ente for this reason. I have 5 family members on my plan. They'd have likely joined my immich.

1) I don't want their photos on my server in a form I could view. My brothers a stand up guy, but you never know what people are into. 2) I've spent the last 2 years convincing people the cloud is someone elses computer and google can access your photos if it's not E2EE. To then get them using my server.

There was another reason which they solved in the latest release (my wife and I share an album of our daughter automatically via facial recognition).

I guess while I'm at it, the final reason I went with Ente even though it's paid was due to not wanting to be the failure point of my families photos, doing backups etc.

I concur, they know their target market too.

I have a custom domain setup and I can share an album with people without Ente, they can add their photos too.

The ML for facial clustering/recognition is definitely a step behind what google does in the cloud (especially on kids). But with a small amount of massaging it's a very good product.

> About DMA & your linked services

> The Digital Markets Act (DMA) is a European Union (EU) law that took effect on March 6, 2024. As a result of Article 5(2) of the DMA, in the EU, Google offers you the choice to link certain Google services.

> Those Google services include:

    Search
    YouTube
    Ad services
    Google Play
    Chrome
    Google Shopping
    Google Maps
> You can choose to link all these services, choose to have none of these services linked, or choose which of these individual services you want to link.

https://support.google.com/accounts/answer/14202510?hl=en

So at least European users will be able to get personalized search and photos results without also having to share that data for personalized ads.

I was told that regulation does not work and that I should vote with my wallet.

/s

Probably should still consider voting with your wallet though...

Why trust Google of they aren't acting in your interest?

I've found good alternatives for pretty much everything: search, mail, drive... But I remain pretty addicted to youtube, and haven't found a good alternative to that. Also, my (French) employer uses gmail for mails, calendars and meetings. So I couldn't really escape Google if I wanted to...
You have so much "freedom from" in a world with strong, effective, well-designed regulation. It's unreal. How amazing is it to be able to buy pretty much any food product and eat it without wondering (almost ever in your life!) if it's been tampered with. How amazing is it to have your bank deposits insured up to $200,000. How amazing is it to be able to fly safely anywhere in the world and know it'll be totally perfectly fine with 99.99999% probability. I love regulation.
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DSA?
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Anyone surprised?

Evil has a name. It begins with 'G' and ends with 'oogle'.

Hopefully you folks don't share information that is or was critical to your business or family there. Big Brother may be watching. The name is also Google.

There is so much information you shared there, if you used it, that can be used for AI sniffing. This is the new future.

Another reason to throw on the pile of needing to setup a new domain to self-host email on, properly planned with 'alias per login' etc.

I'm not sure if the pile is big enough yet to make me do it, but it's getting there.

I might have to have two domains, one for critical communications and logins (banking, finances, tax, etc) and another for all those bullshit web sign ups. Ironically, it's the critical one I'd have to setup 9n a centralised SaaS (and therefore prone to such shenanigans as Google is proposing) in order to make sure communications don't get lost. Having said that, my current Google-hosted domain is free, and so it's likely been used for advertising and AI training already.

All I can add is that I'm very glad that I've no Google accounts nor use its services even though I've an Android phone.
Yeah, one of my main points of contact was a gmail address for a number of years. I've switched over to giving out an address on a domain I own but it's a huge pain migrating contacts over.

I hope the younger folks learn better the lesson to own your nameplate - even if you just end up forwarding message to gmail or what-not for consumption, keeping control of the nameplate gives you the flexibility to shift later on.

> I've switched over to giving out an address on a domain I own

Recently some Discord channel started using some other weird "verifier" bot plugin thing and they refuse, claiming my long-time personal domain is "high risk" for no discernible reason.

I'm scared of a future where you have to be in the positively good graces of 4-6 email/SSO monopolies to avoid becoming a digital nonperson.

You can thank all of the disposable email services
bullshit. you can thank discord and ditch it.
It has nothing to do with Discord, they are talking about some third party bot verification plugin

The unfortunate reality is that if third party disposable email services didn't exist then it wouldn't have such a distrust for random domains. Anyone can just throw up an email service on a new domain and then anyone can start using it for fraud and abuse. If you've never run a freemium service then you might not know just how wide scale this sort of fraud is

You can not offload fraud and abuse on 'oh well there are so many new domains'. This is bullshit.

I went into internets in 1995. Must I tell you about fraud and abuse in early 2000s?

Blocking domains is a cheap shot. It ticks a box somewhere maybe, but it does not and can not prevent or mitigate.

Caring about privacy and using discord is kind of weird.

Discord is speed running how to be a garbage company.

You are also very lucky. There are countries where all mainstream banks (i.e. the ones that can give you the whole range of everyday banking services) require an app from Play Store, with Play Services as a hard dependency to even launch, for online banking.
e/OS uses mircoG to make 98% of those bank apps work, GrapheneOS uses a sandbox for them.
MicroG downloads code from Google and runs it unsandboxed (which is why GrapheneOS devs criticize MicroG so). That counts as using Google services. And even if GrapheneOS sandboxes Play Services, getting and running one's apps that way still counts as using Google services.
Google privacy policy is an absolute joke so this is hardly surprising. Pretty much everything gets used for model training. It’s hard to find options that respect your privacy without studying 50 support docs pages. Plus they conflate anonymization with privacy, as if ripping off someone’s data becomes OK as long as you … take their name off em