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now that's misleading.. it generates icon files from a design.

Yay.

Even so, it works nicely in the browser, without having to install any software.
If you've designed an icon, you most likely have software capable of this installed already.
I can imagine using it for a prototype - the original image could be a photograph of a real object or a sketch rather than something created on the computer. The results won't be great but you'd get something working quickly.
It's only iOS, but this free photoshop template is a much better solution if you plan on spending more than 5 minutes creating your icon: http://appicontemplate.com

Includes actions to export in the correct formatting too

This confuses me a bit (Android version)

It generates your ldpi, mdpi, hdpi by rescaling your xhdpi image. However, if you remove the ldpi, mdpi and hdpi images from the Android project, then Android will automatically rescale your xhdpi image for those lower dpi devices anyway.

So why bother at all in this case? Just put an xhdpi icon into the xhdpi folder in Android, and let Android handle the resizing anyway - and save some space on your download.

Am I missing anything?

Earlier versions of Android don't rescale xhdpi icons automatically. Sometimes supporting old versions is a business requirement.
Also there are a issue that sometimes happen of android running out of memory when reescaling the xhdpi.

I had that issue once, and it was very annoying to figure what it was, who would wonder that putting lower resolution icons in your app would make it stop crashing for out of memory?

Later I saw another guy in the same company with the same issue (but on another device), it was good that I knew exactly what it was this time :)

Would be awesome if it generated all the different HTML link tags as well. For example:

    <link rel="shortcut icon" href="favicon.ico">
    <link rel="apple-touch-icon-precomposed" sizes="114x114" href="apple-touch-114.png">
    <link rel="apple-touch-icon-precomposed" sizes="72x72" href="apple-touch-72.png">
    <link rel="apple-touch-icon-precomposed" href="apple-touch-57.png">
Hmm, resizing? Isn't that rather low quality?

From my icon designer I know he creates a new file for each resolution as simply scaling down would add too much visual clutter.

Cute… but this is a perfect example of how not to make an app icon
I expected it to make at least some changes to the icon like makeing it 3D for android or putting it in a box for iOS. My expectations were wrong :-)
This thing is awesome, I handed the link to my artist.

He now can preview the icon (very good when testing designs!) and see how the re-scaled files will behave.

Current our process is re-scale the files, and edit the scaled ones as needed to improve them in low-res.