Ask HN: How should I handle making money in the App Store?
Hey HN, forgive me if this has been asked a million times before - I assume it has, but I've been Googling for the last couple of days and haven't found much of anything. I've got an iOS app that I've been working on for some time, and I'm finally getting close to ready to push it to the app store and hope for the best. I've decided to make the app free (and iAd-supported), but I'm not really sure how to go about setting up iAd in the first place. I don't mean the technical stuff; that all seems fairly straightforward; I mean the business stuff. Apple wants banking and tax information - should I just use my personal info? Or should I do this as a company, and start a single proprietorship, or a one-man LLC, or something like that? Is there a decent guide to this stuff anywhere out there? What are the things that you wished you had known before you started making money (or at least trying to) on the app store?
6 comments
[ 3.0 ms ] story [ 27.6 ms ] threadEither learn enough about bookkeeping and accounting, or hire an accountant.
I remember having to fax some company info over to Apple. There are online services where (for about $2) you can submit a PDF and have the service fax Apple for you.
You can start by setting up iAds. But in my next update, I'd also add AdMob. iAds fill rate is terrible outside of the USA. Its fill rate is "meh" inside of the USA. AdMob fill rate is about 99%.
Good luck!
[1] http://www.irs.gov/Businesses/Small-Businesses-&-Self-Em...
If you have already registered a developer account, you will have already decided on whether it is for an individual or a company, in which case, your tax/banking need to follow that.
If you want to register a new dev account for a company, you should give yourself a few weeks since you will need to do some back-and-forth paper work with Apple. It's not that complicated but it takes time. Plus you will need to actually do the incorporation stuff for your government.
The following are things that I wish I had done from the start. If you go the company route, I would recommend that you consult a lawyer to get all of the incorporation paper work done correctly, and consult an accountant to learn about your financial reporting responsibilities. It will give you peace-of-mind down the road. Also, be on-top of your accounting. Again, for peace-of-mind down the road. It's easy to put off.
One more tip. Don't rely on iAd alone. Do backfill to something. Admob for example.
Also, have a realistic expectation for a purely ad-supported app. They do work, but require significant activity. E.g., let's say you get $1.50 per 1000 ad impressions (cpm) on 60s ad rotations. How many total user minutes per day do you expect? You can use this to get a very rough estimate.
Best of luck to you!
Also, yeah, I have no illusions about making a ton of money from this app. It's mostly just something I started putting together while I was learning iOS, and then kept polishing once I was comfortable with iOS because I liked the idea. If I can't get the money stuff squared away I'll probably put it up for free anyway; I just figured that if I'm gonna release it to the world I might as well see if I can get some beer money for doing so.
I released an update this December, and am now charging $1.99 and doing thousands of percent better, and I haven't put any effort into promoting the app yet.
You will also may want to hire an accountant to prepare your corporate / LLC tax return / schedules, especially in your first year.
In short, if you are going the LLC/Corp route, expect to add $1000 per year in overhead, plus at least a dozen hours in time.
I personally would wait (you are already a sole proprietor by default) and then if you start making some decent money look into it again. It is possible to transition an app from a individual to a company account, but there is some footwork involved.
Keep in mind, you will not be reaping any tax benefits of incorporating until you are making actual money. Your decision to incorporate / form an LLC at this point should be driven only by the amount of risk you are personally taking on in potential liability. I would suspect for most free applications, you won't have much to worry about. But if you're sitting on a pile of money and are writing an app that some how might inspire someone to sue you, you might want to think about it.