HN Explorer

Ask HN: How do you market your consumer product

1 points by mv4 ↗ HN
I've been building and selling B2B for most of my career and it seems things have changed quite a bit when it comes to launching a consumer product online.

Observations:

1. Product Hunt is dead. Everybody is selling something, and you get spammed instantly.

2. Show HN seems unbalanced. I've tried a few threads and the only traction I saw was getting emails (10-20 per day) from other startups, including YC startups, all following the same template which is incredible "Hey saw your Show HN, cool product. My startup does X and can help you with Y". I checked the numbers, Show HN is seeing 200 submissions a day.

What is everyone doing these days to get traction ?

19 comments

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anovikov
Have you seen Fed rate? What is the point of building anything now? And these people just follow the hammer principle. AI allows them to do things so they do it. Doesn't mean there's any point to. Just wait until ZIRP returns, if it does, if it doesn't there's no need to bother at all. Just find a way to milk some megacorp in a way that keeps you as invisible as possible.
mv4
I feel there is always a point in building something. The economy is awful but that also means new opportunities are emerging.
anovikov
The economy is just fine; it's just that there's no point to build things, only to milk existing ones. The whole "building" concept is a child of the ZIRP era. It was never serious without near-zero rates, at 4% it's much better to extract than to create, profit beats value.
faangguyindia
Show HN doesn't really work anymore because most people on HN believe they can make anything with an AI agent in 10 minutes.

For example, we've telegram community of 2000+ members and playstore reviews and everything, yet when we post show HN for our completely ad and subscription free product "macrocodex" it gets flagged by some haters.

https://macrocodex.app/

Community link: https://macrocodex.app/community/

I suggest making videos on youtube, instagram, tiktok and you'll find people or run ads on meta.

gnabgib
You had a successful Show 4 months ago, doesn't look flagged[0] it's the only submission for that site I can see.

[0] https://news.ycombinator.com/item?id=48614890

faangguyindia
Yes, but it was the first prototype. After that, I did one more and got insta-flagged, then i asked question on the flagging and again got insta flagged.
bill10
try to go viral on social media first I guess
mv4
I am curious why almost every comment here is getting flagged...

Thanks for everyone's input. It's evident that HN is not what it used to be.