Your Culture Is Your Brand (blogs.zappos.com)

Nice sentiment but I might be that 1% that pockets that $2k after 4 weeks of corporate brainwashing.

Also this is a blog post from 2009 you should tag the article title (2009).

As someone who's suffered under at least one megalomaniac's attempt to be the next whatever, I would caution any future CEO reading this article and dreaming about following its advice to be careful that you're not building a fantasy brand that exists in your own mind. It's very easy to get blinded by your own bullshit - trust in yourself, but verify that others trust you as well.