This project was born due to the avalanche of emails that I receive every week. From hackers and startups looking to learn how to market more effectively. Rather than answering each email independently, I chose to address the most common issues and share them with the community. Every bit of knowledge comes from my own experience developing my own startups, and from helping others develop their own. This is not the usual marketing babble, but what has worked for me and my clients. It is written in a manner that most hackers will understand. I have put a lot of effort in writing each bit as if it was a programming related article and not marketing. This to avoid all the usual marketing buzzwords that plague the industry.
I am also publishing a newsletter[1] around the articles that will include a lot more materials for you to use. I want you to subscribe to the newsletter, because you will learn a lot from it. I will not spam you, and only send you the newsletter. You will not get any annoying emails from me, or from anybody else. I will not share or sell your information. Do subscribe. I have a lot of great stuff coming out soon and I want you to benefit from them. I owe a lot to the HN community, and this is a way for me to give back in a manner that makes you money. Think of this as my own open source project about marketing.
This is all free. No need to buy anything. I was going to publish this as a book, but there is so much material to cover that in the end its just easier for all to just read it on github and/or subscribe to the newsletter. Topics include marketing, sales, copywriting and PR.
I expect your feedback. Pull requests are welcomed. Emails too.
Edit:
If you have subject suggestions please include them here. I had some good ones over at the #startups IRC channel that will be addressed in the coming days. This also includes any particular answers you may want answered (like a specific problem you face). Do note that this will be published publicly. I will remove your name and/or startup name by request (but do keep in mind it will help you get free PR).
You might want to make the newsletter subscription link better visible on your landing page. Took me a few seconds to figure out the first paragraph was a clickable link.
You are right. I forgot to remove the text decoration attribute on the stylesheet. This is one of githubs templates that I will use and evolve over time. Thanks for the feedback.
5 comments
[ 3.4 ms ] story [ 23.0 ms ] threadThis project was born due to the avalanche of emails that I receive every week. From hackers and startups looking to learn how to market more effectively. Rather than answering each email independently, I chose to address the most common issues and share them with the community. Every bit of knowledge comes from my own experience developing my own startups, and from helping others develop their own. This is not the usual marketing babble, but what has worked for me and my clients. It is written in a manner that most hackers will understand. I have put a lot of effort in writing each bit as if it was a programming related article and not marketing. This to avoid all the usual marketing buzzwords that plague the industry.
I am also publishing a newsletter[1] around the articles that will include a lot more materials for you to use. I want you to subscribe to the newsletter, because you will learn a lot from it. I will not spam you, and only send you the newsletter. You will not get any annoying emails from me, or from anybody else. I will not share or sell your information. Do subscribe. I have a lot of great stuff coming out soon and I want you to benefit from them. I owe a lot to the HN community, and this is a way for me to give back in a manner that makes you money. Think of this as my own open source project about marketing.
This is all free. No need to buy anything. I was going to publish this as a book, but there is so much material to cover that in the end its just easier for all to just read it on github and/or subscribe to the newsletter. Topics include marketing, sales, copywriting and PR.
I expect your feedback. Pull requests are welcomed. Emails too.
Edit:
If you have subject suggestions please include them here. I had some good ones over at the #startups IRC channel that will be addressed in the coming days. This also includes any particular answers you may want answered (like a specific problem you face). Do note that this will be published publicly. I will remove your name and/or startup name by request (but do keep in mind it will help you get free PR).
* [1]Subscribe here: http://eepurl.com/t2tyL
You could use a link text color that stands out from your overall color scheme or make it some text and a call to action button.