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Would love to hear insight as to why they choose you guys over others.
Joey, Art.sy's lead engineer, wrote this brief explanation on Quora a few weeks ago: http://www.quora.com/Balanced/Why-do-you-use-Balanced-for-pa...:

We chose Balanced to support our marketplace at Art.sy for a few reasons:

1. They were highly recommended by other start-ups who had completed the integration.

2. Their focus on marketplaces aligned nicely with our needs (the escrow account they manage on our behalf, the account/identity validation they perform for our merchants, etc.).

3. They provided all the tools we wanted and none (or few) that we didn't: especially a javascript plug-in for seamless payment processing (without unnecessarily triggering PCI compliance), a self-service site for merchant registration, and their robust API in general.

Also, it's worth mentioning that the development support I've received since choosing Balanced has been generous and prompt.

Whoa! Nice! Gittip better up its game. :^)
(I work at Artsy, but not related to payments)

I think it's worth shouting out that I'm really impressed by the help system over at Balanced. Being able to see the IRC logs at the top and knowing that I can just jump in at anytime and talk to either the devs or a good support team, really gives me confidence in their product. I wish anyone with an API learns from this and adds support like that.

https://www.balancedpayments.com/help

Hmm, that link is having issues because ZenDesk is returning a bad payload. I'll fix it shortly.
We here at Wello use Balanced as well and those guys are great to work with.