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44 days ago: http://news.ycombinator.com/item?id=4930652

I think it's fairly safe to say that by the time something gets a writeup in the Sydney Morning Herald the majority of readers of HN will already have heard of it.

I did a HN search and nothing came up originally, I must have done it as one word. I'm wondering if anyone has any knowledge/experience of it, other than media hype.

I hear 'the next big thing' and immediately think 'what makes you think that?'