Maybe it's just me, but all I see here is a giant wall of text and no clear idea as to what I'm doing here or what you're trying to sell me on. It's also devoid of pictures, so I can't even pick up on visual cues. You've given me the task of reading paragraphs of text trying to hunt out the information I want.
This website is like the sales guy that talks too much. Unless I've hit upon something I want or there is a clear indication this is leading towards something I want, every word on your page is another chance for someone to stop reading. You need to get to the point and make it clear what it is you're trying to sell.
Done right, long copy sells. Not saying visuals won't help, but long copy does an important job. IF you have the problem in question that the product solves. If you don't, no amount of copy or pictures will sell you.
I have heard that long copy is great for getting the sale, while short copy can be great for getting an email signup.
I do think the copy here is good - the idea of long copy is that someone with the pain point you are pursuing gets interested and just keeps reading and reading... by the time they get to the call-to-action, they're more likely to be convinced of your offering.
Perhaps in this case the higher price, lack of images, and relative ease of assembling such a pipeline for HN regular is turning some people off, but I think it has potential.
Looks like a good idea, but its a bit expensive imho. I'd just build it myself. Your audience may be the non-technical, though, so I understand why you may price it this way. My 2c
Yep, you could definitely build it yourself. I know I've created this for myself a handful of times. Though after a while, if you value your time at more than $1/hour, you learn that paying $35/month for pre-made software is a great deal.
But I know where you are coming from. I've definitely had that mindset in the past.
I'm technical and I'm really excited for this to ship.
You can't do your own system from scratch… your deliverability rates will blow.
Ever set up autoresponders in other tools that actually handle deliverability rates well? Their UIs blow. So infuriating.
Plus, every hour I spend directly on marketing tasks returns several hundred dollars per year, so how could it possibly make financial sense for me to spend 20+ hours developing my own solution? Assuming a (low, ime) return of $200/hr for my marketing work, 20 hours of development would "cost" me $4000…
The equivalent of 108 months of $37/mo for a tool I don't have to manage.
So if I am going to a meeting and know that John Doe is in my funnel and I know he is on day 9 - I could make a reference to something about it in the meeting and connect on a better level.
John Doe, here. I'm a little pissed that you all talk about me like a piece of meat. I'm a human being. I'm so insulted I'm going to write a node app to do all of this in 12 minutes...
Sorry to offend {sarcasm} but a 12 min app shouldn't cover all that should be offered. Although I do think two week sprints and user testing could help with this process.
I like you and I wish you luck. Your target audience is a guy like patio11 who has a 500 dollar course with an ebook and videos and who will probably release more info products? My advice would be to talk to and/or try to sell patio11 on why he should use your service and then bring that back to your design and copy.
Yes, Patrick would definitely fit the target market. Actually, I fit the target market pretty well. I have 2 ebooks that have had great first months for sales, but need reliable sales funnels to continue making money.
That's what ConvertKit is going to help me (or anyone else) setup.
I guess you're right. But I don't want to be the person who says it will ship in February and doesn't until June. Projects get delayed, so I don't want to say a date until I can really stick to it.
That said, development is coming along very quickly, I bet we'll have the first testers using the platform within a week.
15 comments
[ 3.2 ms ] story [ 39.3 ms ] threadThis website is like the sales guy that talks too much. Unless I've hit upon something I want or there is a clear indication this is leading towards something I want, every word on your page is another chance for someone to stop reading. You need to get to the point and make it clear what it is you're trying to sell.
I do think the copy here is good - the idea of long copy is that someone with the pain point you are pursuing gets interested and just keeps reading and reading... by the time they get to the call-to-action, they're more likely to be convinced of your offering.
Perhaps in this case the higher price, lack of images, and relative ease of assembling such a pipeline for HN regular is turning some people off, but I think it has potential.
But I know where you are coming from. I've definitely had that mindset in the past.
You can't do your own system from scratch… your deliverability rates will blow.
Ever set up autoresponders in other tools that actually handle deliverability rates well? Their UIs blow. So infuriating.
Plus, every hour I spend directly on marketing tasks returns several hundred dollars per year, so how could it possibly make financial sense for me to spend 20+ hours developing my own solution? Assuming a (low, ime) return of $200/hr for my marketing work, 20 hours of development would "cost" me $4000…
The equivalent of 108 months of $37/mo for a tool I don't have to manage.
So if I am going to a meeting and know that John Doe is in my funnel and I know he is on day 9 - I could make a reference to something about it in the meeting and connect on a better level.
John
That's what ConvertKit is going to help me (or anyone else) setup.
That said, development is coming along very quickly, I bet we'll have the first testers using the platform within a week.