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About the organic traffic, this has hit me before. I think it has to do with the freshness categorizations google has. If you put in new content, it gets a bump because it's fresh, but then the rank for pages that stay the same dies down after a while, and quite suddenly.
Hopefully every week a friend or relative isn't getting divorced or ending up with a terminal illness. Sorry to hear about that.

The AWS issues seem very solvable though.

Aside from what's mentioned above... that seems like a not so bad week.

> The AWS issues seem very solvable though.

Well, solvable at a cost (in both time and money).

> Aside from what's mentioned above... that seems like a not so bad week.

Yep. As I noted in the end, this is really not that extreme of an example. However, most people who have never run a company probably would rank that as one of the more stressful weeks of their year.

Adbrite was no big loss. Most of their CPMs were so small as to not be worth the bandwidth of the link.
Organic traffic drops 50% - what number of organic visits are you getting daily? If its low (in the hundreds) a 50% drop could mean nothing at all, just daily variance. Our organic traffic fluctuates up to 20% during the week (~7k organic per day) and it's very cyclical as well (we expect the same pattern the following week).

I don't think it's worth stressing too much about an odd data point, always best to look retrospectively at the bigger picture!

The article was very interesting, as it highlights the specific bipolarity of having a startup, but when I actually visited your site I was confused.

I like the idea of your app. I really do. But I had no idea what the hell Curvio does from the splash page,

The first thing I read when I hit the landing page is: "New shows are being added all the time, Sign Up to be emailed when they are!" -- When I read that I thought this website was some sort of a tv guide. It emails me whenever a new show is made or released on television.

The second line wasn't much better: "Find great looks from your favorite TV shows:" I was confused from the first line, so I didn't understand the context of 'looks'

It wasn't until I clicked on a show and saw that you were indexing specific outfits from specific episodes that I truly understood what you guys were doing. Otherwise, the home page didn't tell me anything.

Just my two cents.

That's a great point. We have that signup header on every page for non-users, but it does seem confusing for first-time visitors on the homepage. I'm removing it now.
Are you still running Curvio? I couldn't find anything newer than November 2012 on the web site.
Yep, it's up and running. We stagnated a bit over the holidays because most shows were over or on break. Then January we were slow to start back up because our co-founder got engaged. We're pushing several new episodes this week though.

We've reached a point where our revenue growth may finally take us to truly cash-flow neutral (i.e. paying for server and content costs). If we can hit that target in the next couple months, we'll start pumping out content much faster. Stay tuned! :)