Data is not smart; the people analyzing it may be.
And what's with the rise in the number of impossible-to-read monstrosities such as sailthru.com? I was so busy trying to adjust to the strange scrolling, massive font size, snapping headers, etc. that I completely missed their message.
I guess we're back to the mid '90s with animated GIFs and shit flashing all over the screen.
I also love the use of ™ after every instance of Smart Data™. I guess the first gigantic instance at the top of the site wasn't enough of a hint. DON'T STEAL OUR TRADEMARK OR WE WILL SUUUUUUUE YOOOOOOOOOU.
I have a problem when companies start claiming personalization to this extreme level. How can they claim that they know that an individual "Gets bored and checks email at 4pm."
They are able to look at their customers and see when they open emails, even report on the average time, but people are so much more noisy than they make it seem.
It's interesting that this attitude of pinning customers to a specific thing is so ingrained in their mentality that they bucket their customers: Johnson only ever drinks water, Aubrey rides his bike every day, rain or shine.
In reality people are complex and multifaceted, and it is important to acknowledge this when marketing to them.
4 comments
[ 2.8 ms ] story [ 25.6 ms ] threadhttp://blogs.wsj.com/digits/2013/02/11/why-user-recommendati...
techcrunch.com/2013/02/11/sailthru-19m-benchmark-gurley/
Data is not smart; the people analyzing it may be.
And what's with the rise in the number of impossible-to-read monstrosities such as sailthru.com? I was so busy trying to adjust to the strange scrolling, massive font size, snapping headers, etc. that I completely missed their message.
I guess we're back to the mid '90s with animated GIFs and shit flashing all over the screen.
I also love the use of ™ after every instance of Smart Data™. I guess the first gigantic instance at the top of the site wasn't enough of a hint. DON'T STEAL OUR TRADEMARK OR WE WILL SUUUUUUUE YOOOOOOOOOU.
ROFL. Thanks for the good laugh, guys!
They are able to look at their customers and see when they open emails, even report on the average time, but people are so much more noisy than they make it seem.
It's interesting that this attitude of pinning customers to a specific thing is so ingrained in their mentality that they bucket their customers: Johnson only ever drinks water, Aubrey rides his bike every day, rain or shine.
In reality people are complex and multifaceted, and it is important to acknowledge this when marketing to them.